Hasbara

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.
An illustration of a spokesperson's stand with the Israel flag in the background.

A time to act: When citizens must become strategic communicators - opinion

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

Jodi Samuels, founder of JIC and Jodi's Voice.

Jodi Samuels’s journey: Aliyah, advocacy, and community


Yoseph Haddad: Taking pride in being Arab Israeli

Love him or hate him, people listen to Yoseph Haddad. And to say that this approach has been effective is an understatement. In Israel, he’s a virtual rock star.

 Yoseph Haddad at a London demonstration calling for support for Israel and the return of the hostages.

Crypto battle: Pro-Israel cryptocurrency 'Go Israel' launched to counter pro-Palestine coin

The choice to launch the coin also comes only days after Donald Trump's victory in the 2024 US election, which caused cryptocurrency markets to soar.

An illustration of Israeli cryptocurrency

What’s wrong with Israel’s ‘hasbara’? - opinion

How did hasbara contribute to this monumental failure to address the uninterested and uninformed?

 FORMER GOVERNMENT spokesman Eylon Levy speaks during a rally at Hostages Square in Tel Aviv in May.

Gil Troy may be the smartest defender of Israel - comment

As we mark the anniversary of October 7, I recommend that you read one of Prof. Gil Troy’s new publications, linked inside, to equip you with the intellectual arsenal necessary to advocate for Israel

 Gil Troy

Eylon Levy to 'Post': It was a 'mistake' not to focus on Hezbollah in messaging at start of war

Eylon Levy berated the Israeli government for failing to speak on behalf of itself, having decided the information war is one not worth fighting. 

Eylon Levy, spokesman for the Israeli Government

David Brinn: A 'Jerusalem Post' journalist for the ages

Behind the Bylines: David Brinn has been working at the Post for decades, and his career has seen him interview big names in music and help push Israel's "beyond the conflict" message off the ground.

 David Brinn.

Engaging anti-Israel activists online: Can AI help Israelis do better hasbara?

The Inside Israeli Innovation Podcast with Eve Young: Season 2, Episode 26.

 Amitai Carney

Bibi, your best came a little too late - opinion

Netanyahu's speech in the US Congress drew mixed reactions; it underscored key US-Israel relations and proposed an Israel-Saudi alliance

 IN HIS speech to Congress last week, Prime Minister Benjamin Netanyahu underscored the threat that Iran poses to the Middle East and advocated for the formation of an anti-Iran ‘Abraham Alliance.’

Avi Hyman: Switching employment sectors three days into the war

On October 10, just three days into the war, Hyman began nine months of service as an Israeli government spokesperson.

 AVI HYMAN wrote his first press release at age 16 and never stopped.

Jonathan Conricus: The Swedish Israeli making the case for Israel on the world stage

"Many born-and-raised Israelis struggle with understanding that to get through to other people, you have to adapt and tailor the way you deliver your message in a way they would accept."

 Raising a glass with Lt.-Col. (ret.) Jonathan Conricus at Reshel: ‘In Jerusalem’ editor Erica Schachne (L) and Noa Amouyal.