Hasbara

Israel’s 'hasbara' overhaul raises questions over who is in charge - opinion

Israel has invested heavily in public diplomacy, but can its government bodies coordinate effectively to improve its global image?

Gideon Sa'ar
Protesters against Israeli Prime Minister Benjamin Netanyahu and his war in Gaza walk towards the United Nations (U.N.) in midtown Manhattan on September 24, 2026, in New York City.

For many Israeli voters, concerns over Israel's public image take a back seat in election

An anti-Israel protest in New York City. Ilustrative.

Super Zio: The Israeli creator turning Jewish pride into a viral movement - opinion

FOUR DAYS to the election of a new Knesset.

Israel has not invested enough resources into hasbara, and now we are paying the price - opinion


British woman questioned by police over pro-Israel advocacy, referred to counterterror org.

Holly Passmore told the Telegraph that the officers asked her about her recent trip to Israel, telling her that she may be "at risk of manipulation."

Holly Passmore

Israel must treat the media war as seriously as Iran’s nuclear threat, Gil Hoffman says

MEDIA AFFAIRS: Gil Hoffman talks to the ‘Post’ about his new book 'The Blood Libel Machine' and Israel’s war for global public opinion.

Author Gil Hoffman stands with his new book, ‘The Blood Libel Machine,’ which argues that the spread of anti-Israel narratives and the surge in global antisemitism were the result of a premeditated information campaign that had been in the works for decades.

The problem with Israel’s hasbara is what it refuses to say - opinion

Public diplomacy based on the ‘two state solution’ is a recipe for continued Israeli failure.

Israeli political scientist and former member of Knesset Dr. Einat Wilf visits The Jerusalem Post's podcast studio, September 2026.

Is Israel fighting the wrong war? - opinion

Our military protects our ability to survive in the short term. Our ecosystem must help protect our ability to endure for the long term.

An AI-generated political cartoon.

'War of consciousness': Reservists-Economic's Wilf unveils plan to combat anti-Israel narratives

The Reservists-Economic Party called for a major expansion in the Foreign Ministry's resources to combat anti-Israel narratives abroad.

Einat Wilf seen in the Knesset, in Jerusalem, April 17, 2012

October 8: The war Israel still has not learned to fight - opinion

If we truly want to prevent the next October 7, perhaps it is time we finally learned how to fight October 8, by building our ecosystem.

An AI-generated political cartoon.

Why Israel’s hasbara cannot manufacture the authenticity it needs - opinion

For the past three years, the hasbara space has become a profession built on monetized integrity.

Clavicular is seen outside 424 during Day One of Paris Fashion Week - Menswear Spring/Summer 2027 on June 23, 2026 in Paris, France; illustrative

‘Hasbara’ is no magic cure for Israel’s image problems - opinion

The word hasbara suggests that if only we explain things properly, the problems will disappear. But persuasion requires something more: a policy that can be explained and defended.

Directors Yuval Abraham and Rachel Szor receive the Special Jury Award for "Naza" during the closing ceremony of the 83rd Venice International Film Festival, Italy, September 12, 2026.

No Israeli has the right to risk the country’s national security - opinion

The next person who decides that personal conviction entitles him to risk Israel’s strategic interests may inflict damage that no amount of hasbara money can undo.

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.

Israel must repair its strategic triangle with the US and American Jewry - opinion

Every Israeli government must keep one fact firmly in mind: Israel has no great-power ally other than the United States.

US President Donald Trump greets Israeli Prime Minister Benjamin Netanyahu as he arrives at the West Wing of the White House in Washington, DC on September 29, 2025; illustrative