Hasbara

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Jews do not control the narrative. Like every other community, they participate in it.

The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.

Samuels reflects on her aliyah and advocacy journey: 'I wanted two things in my life: to live in Israel and to have an open home.'

A geopolitical earthquake abroad could trigger a social and political antisemitic tsunami at home.

While Hamas was flooding the world with unverified figures, Israel made no systematic effort to challenge them. 

Antisemitism today is not only hatred of Jews: It is a tool for destabilizing democratic societies, eroding confidence in information, and turning identity itself into suspicion.

Jewish activists and communities have been engaged in debate over which corner poses the greatest threat, and new incidents are often met with immediate speculation over the attacker’s motivations.

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

Fragmented responsibility, unfilled top post, short-term thinking undermined Israel’s international messaging, even as civil initiatives fill gaps left by the state.