Hasbara

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.
An illustration of a spokesperson's stand with the Israel flag in the background.

A time to act: When citizens must become strategic communicators - opinion

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

Jodi Samuels, founder of JIC and Jodi's Voice.

Jodi Samuels’s journey: Aliyah, advocacy, and community


Why politics and public diplomacy shouldn’t mix - opinion

When it comes to divisive elections abroad, if you’re identified as an Israel advocate, keeping your opinions to yourself is even more important.

 BYE BYE, Bowman: Incumbent congressman Jamaal Bowman (D-NY)’s extreme anti-Israel positions turned off voters. He will try not to set off a false fire alarm as he vacates the post.

Lilaq Logan, the African Hebrew Israelite emerging as Israel's unlikely advocate - interview

"I get a lot of messages saying, 'Thank you for standing up for us,' and I’m like, I am you. I’m part of you," Logan tells the 'Post.'

 LILAQ LOGAN, 25, in front of Iron Dome.

Changing the conversation: TalkIsrael helps Gen Z creators post a more positive picture of Israel

The non-profit wishes to change the narrative by equipping young creators with skills to promote Israel's positive image.

 AT THE BBYO Conference 2024: TalkIsrael.

Eylon Levy: A conversation with the former English-language spokesman sensation

Former English-language spokesman sensation Eylon Levy has become the new model of a public diplomacy figure.

 Inside Eylon Levy’s new studio in Tel Aviv: Editor Erica Schachne (L) and Noa Amouyal.

Is Israel failing at public diplomacy? - opinion

Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.

 ACTIVIST NOA TISHBY speaks at a Tel Aviv rally calling for the release of the hostages,  Dec. 23, 2023

Experts explain how Israel hampered its own public diplomacy

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

 Protesters rally to support hostages held by Hamas under the slogan ‘Our Hope Is Not Yet Lost’ on May 13, on the eve of Israel’s 76th Independence Day.

Israel's honesty is causing it to lose the war of words to Hamas's lies - opinion

Israel, a thriving democracy, bases its public diplomacy (or hasbara) on telling the truth, not lies, which evidently does not hold water in this war of words.

 Iran’s Supreme Leader Ayatollah Ali Khamenei meets Hamas leader Ismail Haniyeh, in Tehran, on March 26, 2024.

This is why Israel fails at public diplomacy - opinion

Our hasbara efforts should be systematic, targeted, and well thought out. As long as Israel still remains a liberal democracy, albeit a faulty one, fake sources, and dodgy means should be avoided.

 ISRAEL’S MOST popular English-language spokesperson since the beginning of the war against Hamas, Eylon Levy, was removed from office at the end of March.

Rabbi Shmuley Boteach: 'Ben Shapiro only fired Candace Owens because of me'

Speaking to Shmuley Boteach regarding the state of the world today and what must be done for the nation of Israel to win the battle against bigotry and antisemitism.

 Rabbi Shmuley Boteach.

A special forces hasbara unit: Eylon Levy's strategy for turning the narrative war for Israel

People are needed to fact-check negative comments about Israel and the Jewish People and to respond with logic and accuracy, Levy said.

 Eylon Levy speaks during a rally calling for the release of Israelis held hostage by Hamas terrorists in Gaza, at "Hostage Square" in Tel Aviv, May 18, 2024.