Hasbara

Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff’ - interview

"I know exactly what should be done," said Erdan. "I have a comprehensive plan on how we should work there to portray Israel in the right way, [and] how to be on the offensive."

Former UN ambassador Gilad Erdan at a press conference in Tel Aviv announcing the establishment of a new right-wing party under his and MK Yuli Edelstein's leadership ahead of the upcoming general elections, August 6, 2026.
AMERICANS HAVE been drinking the anti-Israel Kool-Aid for years not knowing it was part of a well planned and executed influence campaign.

Mazal tov: Israel finally joined the cognitive war - opinion

Prime Minister Benjamin Netanyahu and Defense Minister Israel Katz seen in the Knesset plenum, December 16, 2024

Taiwan has the playbook Israel needs to win the eighth front - opinion

Thousands of Jewish and Israeli Americans participate in the annual Israel Day Parade, the world’s largest pro-Israel parade, on May 31, in New York City. Mayor Zohran Mamdani, who did not attend the march, is the first New York mayor not to do so.

Israel's $50 million influence campaign reaches beyond Iran ceasefire - report


'We are not afraid': US university students arrive in Israel as antisemitism rocks campuses

"I hope that this visit to Israel gives me the tools to share the truth with those on campus who defend mass rape and murder,” Josh Shain, Columbia University student and delegation member, remarked.

 Delegation of students visiting Israel on "Take Action for Israel" trip, May 22, 2024.

October 7 hero creates 'Survived to tell' initiative to recount survivor testimonies

Turning tragedy into teachable moments through virtual reality: This project aims to spark a global dialogue rooted in empathy and recognizing our shared humanity.

 “Survived to Tell – Be the Witness” experience.

Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

 BRITISH POPSTAR Robbie Williams and Israeli singer Noga Erez, in Tel Aviv, last year. 2023.

Israel must ditch its ineffective public diplomacy for new messaging methods - opinion

Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence. 

Pro israel demonstration

What does Israel's hasbara campaign look like six months into the Hamas war?

This campaign's goal within the global information arena is to provide details and a clear explanation of Israel's needs, policies, and conduct in its war against Hamas.

 A sign that went up at a bus stop in Washington DC regarding the Israel-Hamas war.

Grapevine April 7, 2024: Tears for Taiwan

Movers and shakers in Israeli Society

 THE TAIWAN delegation in the annual parade during Sukkot in Jerusalem 2023.

Nick Matau: The non-Jewish TikTok warrior for Israel

Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.

 NICK MATAU: ‘If they can’t debunk me, they usually just attack me.’

Celebrating solidarity: Diaspora Min. honors prominent figures' support in fighting antisemitism

The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.

 Diaspora affairs and Combatting Antisemitism Minister Amichai Chikli awards a token of gratitude to prominent figures who've advocated for Israel since the beginning of the war, March 31, 2024.

Eylon Levy confirms dismissal, announces new discourse initiative

Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive. 

Eylon Levy, spokesman for the Israeli Government

Anglos offer the perfect hasbara for media battlefield - opinion

The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.

Social media managers with laptops (Illustrative)