Hasbara

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.
An illustration of a spokesperson's stand with the Israel flag in the background.

A time to act: When citizens must become strategic communicators - opinion

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

Jodi Samuels, founder of JIC and Jodi's Voice.

Jodi Samuels’s journey: Aliyah, advocacy, and community


Advocating for hostages in the streets of Chicago - opinion

These Israeli stories aim to bring humanity into the voting process, the results of which will directly impact peace or violence in the city.

 FROM LEFT: AJC assistant director Susan Evans, Bar Rudaeff, Yaniv Yaakov, and the writer venture into the heart of Chicago, advocating for the release of Israeli hostages.

Intense, healing, empowering: A trip to Israel during war - opinion

I’ve been home for three weeks now and am ready to go back to campus to stand up for Israel. I know how to respond when asked "How was Israel?"

 President Isaac Herzog and his wife, Michal, meet the Take Action for Israel Solidarity Mission at the President’s Residence for a discussion on campus antisemitism.

'Fighting for our values': Israel's new unapologetic Public Diplomacy campaign

In light of worldwide calls for a ceasefire in Gaza, the purpose of the campaign is to clarify  to the world that Israel has no other choice but to fight to protect its citizens, the ministry said.

 Israeli soldiers in a tank hold an Israeli flag near Israel's border with the Gaza Strip

German Police Chief meets with Israeli counterparts to tour Oct. 7 ruins

The visit was organized as part of Israel Police's efforts to promote public diplomacy across borders with other police forces worldwide.

 President of the German Bundeskriminalamt (BKA) - the Federal Criminal Police Office of Germany, accompanied by top Israeli police officials to visit October 7 attack sites

Grapevine, February 18 2024: Fighting an IDF injustice

Movers and shakers in Israeli society.

 MOSHE MUTZ MATALON

How the IDF turns young Jews into Israel's ambassadors

Israel education and hasbara programs continue to provide the resources and information for Jewish youth to combat the attacks against the IDF’s morality.

 MARVA PARTICIPANTS celebrate the completion of their basic training.

The beginner's guide to talking to Western anti-Zionists - comment

To those willing to show understanding, to speak on the human level, you are showing the anti-Zionists around the world that Israel is true, Israel is legitimate, and Israelis are human.

 Pro-Israel protest outside the Hague ahead of Israel's genocide hearing brought by South Africa, January 11, 2024

The son of Hamas knows best - editorial

The government’s decision to bring The Green Prince on board to explain the true colors of Hamas is an intelligent step in the right direction.

MOSAB HASSAN YOUSEF 370

Baby Ariel grows up and speaks out against the haters

Social media influencer, actress, and Israel advocate takes a trip to Israel to gain insight into what happened in Israel on October 7 and the impact it has had on the country.

 The photo of her with hostage families shows her with Yeela David, the sister of Evyatar David (left), and Darya Gonen, the sister of Romi Gonen. Ariel is on the right.

Where is our Abba Eban? - opinion

Amid rising antisemitism, Israel needs strong diplomacy, reminiscent of Abba Eban's era, to defend its image and legitimacy on the world stage.

Then-Israel Ambassador to the UN Abba Eban speaks at the General Assembly in New York in the early 1970s.