Hasbara

October 8: The war Israel still has not learned to fight - opinion

If we truly want to prevent the next October 7, perhaps it is time we finally learned how to fight October 8, by building our ecosystem.

An AI-generated political cartoon.
Clavicular is seen outside 424 during Day One of Paris Fashion Week - Menswear Spring/Summer 2027 on June 23, 2026 in Paris, France; illustrative

Why Israel’s hasbara cannot manufacture the authenticity it needs - opinion

Directors Yuval Abraham and Rachel Szor receive the Special Jury Award for "Naza" during the closing ceremony of the 83rd Venice International Film Festival, Italy, September 12, 2026.

‘Hasbara’ is no magic cure for Israel’s image problems - opinion

Zvi Sukkot, Mordechai Vanunu, and Yair Golan.

No Israeli has the right to risk the country’s national security - opinion


Is Israel failing at public diplomacy? - opinion

Those fighting for Israel’s international image cannot quit this uphill battle because they know that winning on the media battlefield is the key to winning on the military battlefield.

 ACTIVIST NOA TISHBY speaks at a Tel Aviv rally calling for the release of the hostages,  Dec. 23, 2023

Experts explain how Israel hampered its own public diplomacy

Effective public diplomacy is not merely a tactical necessity but a strategic enabler essential for Israel’s long-term security and international relations.

 Protesters rally to support hostages held by Hamas under the slogan ‘Our Hope Is Not Yet Lost’ on May 13, on the eve of Israel’s 76th Independence Day.

Israel's honesty is causing it to lose the war of words to Hamas's lies - opinion

Israel, a thriving democracy, bases its public diplomacy (or hasbara) on telling the truth, not lies, which evidently does not hold water in this war of words.

 Iran’s Supreme Leader Ayatollah Ali Khamenei meets Hamas leader Ismail Haniyeh, in Tehran, on March 26, 2024.

This is why Israel fails at public diplomacy - opinion

Our hasbara efforts should be systematic, targeted, and well thought out. As long as Israel still remains a liberal democracy, albeit a faulty one, fake sources, and dodgy means should be avoided.

 ISRAEL’S MOST popular English-language spokesperson since the beginning of the war against Hamas, Eylon Levy, was removed from office at the end of March.

Rabbi Shmuley Boteach: 'Ben Shapiro only fired Candace Owens because of me'

Speaking to Shmuley Boteach regarding the state of the world today and what must be done for the nation of Israel to win the battle against bigotry and antisemitism.

 Rabbi Shmuley Boteach.

A special forces hasbara unit: Eylon Levy's strategy for turning the narrative war for Israel

People are needed to fact-check negative comments about Israel and the Jewish People and to respond with logic and accuracy, Levy said.

 Eylon Levy speaks during a rally calling for the release of Israelis held hostage by Hamas terrorists in Gaza, at "Hostage Square" in Tel Aviv, May 18, 2024.

'We are not afraid': US university students arrive in Israel as antisemitism rocks campuses

"I hope that this visit to Israel gives me the tools to share the truth with those on campus who defend mass rape and murder,” Josh Shain, Columbia University student and delegation member, remarked.

 Delegation of students visiting Israel on "Take Action for Israel" trip, May 22, 2024.

October 7 hero creates 'Survived to tell' initiative to recount survivor testimonies

Turning tragedy into teachable moments through virtual reality: This project aims to spark a global dialogue rooted in empathy and recognizing our shared humanity.

 “Survived to Tell – Be the Witness” experience.

Israel's reputation is a national security matter: Here are 5 ways it can be improved - opinion

Post-October 7, Israel must realize that its reputation is an integral part of its national security. Continuing to ignore its reputational crisis can be costly. 

 BRITISH POPSTAR Robbie Williams and Israeli singer Noga Erez, in Tel Aviv, last year. 2023.

Israel must ditch its ineffective public diplomacy for new messaging methods - opinion

Instead of hasbara, Israel would do well to embrace a new approach to strategic communications built around speed, engagement, and influence. 

Pro israel demonstration