Hasbara

TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.

This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.

If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.

The Jewish community is wrestling with a question that cuts to the core of who we are as a people: how do we tell Israel’s story in a world that’s louder, faster, and more divided than ever?

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

After Charlie Kirk’s warning on Israel’s “information war,” new deals with US firms show millions spent on influencers and AI to sway young audiences.

The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”

If Israel raises its voice with confidence and persistence, its light will break through, its righteousness will be seen by the nations, and its glory acknowledged even by kings.

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.