Hasbara
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.
A time to act: When citizens must become strategic communicators - opinion
No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis
Jodi Samuels’s journey: Aliyah, advocacy, and community
Israel ranked as most destabilizing country according to Global National Brands Index
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.
Israel needs a new approach to 'hasbara' - opinion
We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.
40 pro-Israel student leaders visit Jewish state for intense leadership trip
These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.
Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion
Why is Israel’s PR so bad?
Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more
Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.
It’s time for the Hausdorff perspective - interview
Natasha Hausdorff is a UK lawyer who frequently speaks out on TV in favor of Israel, focusing specifically on countering false narratives that have become widespread in current times.
'More than a sporting event': Jewish star Montana Tucker to perform at Maccabiah 2025
Tucker is expected to perform at the Maccabiah opening ceremony, emcee the Gala event, and help promote the games through her community engagement and social media.
Face It Israel: Showing the true face of Israel beyond the media portrayals
By sharing the true faces of Israel, Face It Israel founder Jamie Boolkin aims to counter antisemitism and anti-Zionism and empower Israelis.
Sa'ar, your mission, should you choose to accept it: Save Israeli diplomacy - editorial
This mission is not impossible. Should he choose to accept it, Sa’ar will surely have the support of all Israelis.
Israel’s diplomatic struggles: Hasbara, antisemitism, and the need for clear strategy - opinion
The main address for hasbara should be the Foreign Affairs Ministry. Israel Katz replaced Eli Cohen to become minister.
