Hasbara
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
“We did our own flotilla,” said Arab-Israeli activist Yoseph Haddad. "We send a clear message to all the ‘terror flotilla’ activists. You are not welcome here."
In a divided world, Israel needs a new hasbara playbook - opinion
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
Israel’s shift from seeking approval to shaping global narrative - opinion
Israel's 2025 budget boosts public diplomacy, transportation with major investments
The 2025 Israeli budget allocates 545 million NIS for public diplomacy, with additional funds for defense and public transportation, aiming to support reservists and reduce social disparities.
'Hasbara' has failed: Israel must adopt rights-based diplomacy - opinion
It is high time that Israel’s approach to the international community be one of confidence and assertiveness, not of apology.
IDF spokesperson to show archaeological proof of Jewish indigeneity to Israel in new book
IDF Maj. Doron Spielman summed up his book "When Stones Speak" thusly: The proof that we have pulled out of the ground shows without a doubt that Jews are indigenous to Jerusalem and Israel.
Israel advocacy is an additional Iron Dome for our national security - opinion
We cannot afford to neglect advocacy. This is precisely how the Civil Advocacy Headquarters was founded. But without financial backing from the state, it is fighting a losing battle from the outset.
Israel ranked as most destabilizing country according to Global National Brands Index
In response to the ranking, Brand IL launched a $100m rebranding campaign to reverse negative perceptions of Israel.
Israel needs a new approach to 'hasbara' - opinion
We are no longer powerless. It is time to engage in the fight for Israel with passion and conviction, not apologetics or apprehension.
40 pro-Israel student leaders visit Jewish state for intense leadership trip
These students recognize the importance of their role as advocates for Israel and see this mission as an opportunity to further hone their leadership skills in preparation for their return to campus.
Israeli PR is broken, throwing money at the issue won’t necessarily fix it - opinion
Why is Israel’s PR so bad?
Israel has spent millions trying to win hearts and minds abroad, will spend 20 times more
Brombert fled the Nazis for America as a teen, and went on to a distinguished career as a professor of comparative literature at Yale and Princeton Universities.
It’s time for the Hausdorff perspective - interview
Natasha Hausdorff is a UK lawyer who frequently speaks out on TV in favor of Israel, focusing specifically on countering false narratives that have become widespread in current times.
