Hasbara

From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Viral! The barrista seen in the prime minister's coffee video sparks conversation online.
An illustration of a spokesperson's stand with the Israel flag in the background.

A time to act: When citizens must become strategic communicators - opinion

The essential position of head of the National Information Directorate has been vacant since May 2024. The directorate is responsible for shaping the Israeli hasbara (public diplomacy) response in all fields.

No plan, director, or strategy: Israel's hasbara breakdown and how it can be saved - analysis

Jodi Samuels, founder of JIC and Jodi's Voice.

Jodi Samuels’s journey: Aliyah, advocacy, and community


Suspended spokesman Eylon Levy will continue fighting the media war

Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”

 EYLON LEVY: ‘I think it’s important sometimes that when questions imply genuinely atrocious insinuation, you cannot treat it as a normal question.’

Israel's diplomacy crisis: Key directorate leaderless amid Netanyahu's English flap

The directorship vacancy contrasts starkly with the urgent need for adept advocacy underscored by Netanyahu's comments and the backdrop of ongoing regional conflicts.

PRIME Minister Benjamin Netanyahu delivers a video address to AIPAC in 2019.

Editor's Notes: How Daniel Hagari can win the narrative war for the IDF - comment

The IDF is losing the worldwide PR war. IDF Spokesperson Daniel Hagari, this is how you can succeed.

 IDF SPOKESMAN Rear Admiral Daniel Hagari stands in a Hamas terror tunnel in the northern Gaza Strip, earlier this month. There must be a process that results in no terror tunnels, no terror leaders, no anti-Israel brainwashing in schools, no terror training, and no weapons, the writer asserts.

The dual challenge behind Israel's public diplomacy campaign - opinion

Having said that, hasbara faces a dual challenge: a shortage of means and lack of explicable policy. Israel’s policy is not always clear and not everything can be explained.

 A PRO-PALESTINIAN rally is held across the street from the Consulate General of Israel in New York City on October 9, in the immediate aftermath of the Hamas attack on Israel.

Noa Tishby, Yoseph Haddad slam celebrities wearing ceasefire pins at Oscars

Israeli advocates, Noa Tishby and Yoseph Haddad highlight the anti-Israeli symbolism of Artists4Ceasefire's red pin worn during Sunday's Oscars event.

 Former special envoy for combating antisemitism Noa Tishby at a roundtable discussion at the Capitol about the sexual and gender-based violence Hamas perpetrated on Oct. 7.

Israel must do a much better job convincing Americans to stand against Hamas - opinion

Let’s be clear: you are not going to change the hatred of the Squad, but there are many Democrats, moderates, and independents whose ears are open if only provided with facts in context. 

 WAR CABINET minister Benny Gantz meets with US Senate Majority Leader Chuck Schumer on Capitol Hill, last week. The writer asks: Can Israel make its case to Democratic supporters in a less strident tone, showing more flexibility, transparency, and a willingness for pragmatism?

Hope is necessary to live in Israel - opinion

Life in Israel is a constant bombardment. On any given day or moment, something could be sailing toward Israel.

 THE WRITER (right), performing a circumcision at a synagogue in Sofia, Bulgaria, speaks to the father of the newborn child.

As Israel fights Hamas in Gaza, a brutal war is waged in the media

It can be argued that the IDF learned its lessons from past mistakes and is handling public relations to the world better in Operation Swords of Iron than it has in the past.

 Fighting the media battle: An illustrative image of a cameraman.

Israel launches global public diplomacy campaign amid UN sexual violence probe

The UN Special Representative on Sexual Violence in Conflict has already called on Hamas to immediately and unconditionally release the hostages and ensure their protection from sexual violence.

 Israel Katz attends the Special Committee for Oversight of the Israeli Citizens' Fund at the Knesset, the Israeli parliament in Jerusalem, July 4, 2023.

‘BBC Arabic treats Israeli guests disgracefully, spreads misinformation,’ interviewees say

Multiple Jewish interviewees point out their disgraceful treatment by BBC Arabic. The corporation’s complaint system came under scrutiny several times according to a spokesperson.

 BBC HEADQUARTERS in London