Hasbara

Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla

“We did our own flotilla,” said Arab-Israeli activist Yoseph Haddad. "We send a clear message to all the ‘terror flotilla’ activists. You are not welcome here."

Arab-Israeli activist Yoseph Haddad on board one of the vessels of the Israeli 'Hasbara' flotilla. May 17, 2026.
Prime Minister Benjamin Netanyahu speaks to international media on the Gaza war, in Jerusalem, August 10, 2025

In a divided world, Israel needs a new hasbara playbook - opinion

MK BOAZ Bismuth leads a Foreign Affairs and Defense Committee meeting at the Knesset, in February 2026.

Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion

PLO chairman Yasser Arafat (L) waves with prime minister Yitzhak Rabin (R) and US president Bill Clinton after the signing of the Israeli-PLO peace accord, at the White House in Washington, in 1993. Israel was forced into Oslo to reduce international isolation, and it backfired, the author notes.

Israel’s shift from seeking approval to shaping global narrative - opinion


Nick Matau: The non-Jewish TikTok warrior for Israel

Although Nick Matau is neither Jewish nor Christian, he has nevertheless amassed 21.2 thousand followers on an Israel-advocacy TikTok account.

 NICK MATAU: ‘If they can’t debunk me, they usually just attack me.’

Celebrating solidarity: Diaspora Min. honors prominent figures' support in fighting antisemitism

The event, including captivating performances by some of Israel's greatest artists, was broadcast to Jewish communities around the world, thanking them for their support of Israel in its time of need.

 Diaspora affairs and Combatting Antisemitism Minister Amichai Chikli awards a token of gratitude to prominent figures who've advocated for Israel since the beginning of the war, March 31, 2024.

Eylon Levy confirms dismissal, announces new discourse initiative

Levy announced the founding of a new initiative, called New Israeli Discourse, for which he solicited funds via the Jewish crowdfunding site JGive. 

Eylon Levy, spokesman for the Israeli Government

Anglos offer the perfect hasbara for media battlefield - opinion

The draft to come to defend Israel through public diplomacy is no less important than the other one in the news.

Social media managers with laptops (Illustrative)

Suspended spokesman Eylon Levy will continue fighting the media war

Israel is currently doing a much better job in putting out information than during any previous war, said Eylon Levy. Even so, he conceded, “It’s a war of David and Goliath. It’s not an easy war.”

 EYLON LEVY: ‘I think it’s important sometimes that when questions imply genuinely atrocious insinuation, you cannot treat it as a normal question.’

Israel's diplomacy crisis: Key directorate leaderless amid Netanyahu's English flap

The directorship vacancy contrasts starkly with the urgent need for adept advocacy underscored by Netanyahu's comments and the backdrop of ongoing regional conflicts.

PRIME Minister Benjamin Netanyahu delivers a video address to AIPAC in 2019.

Editor's Notes: How Daniel Hagari can win the narrative war for the IDF - comment

The IDF is losing the worldwide PR war. IDF Spokesperson Daniel Hagari, this is how you can succeed.

 IDF SPOKESMAN Rear Admiral Daniel Hagari stands in a Hamas terror tunnel in the northern Gaza Strip, earlier this month. There must be a process that results in no terror tunnels, no terror leaders, no anti-Israel brainwashing in schools, no terror training, and no weapons, the writer asserts.

The dual challenge behind Israel's public diplomacy campaign - opinion

Having said that, hasbara faces a dual challenge: a shortage of means and lack of explicable policy. Israel’s policy is not always clear and not everything can be explained.

 A PRO-PALESTINIAN rally is held across the street from the Consulate General of Israel in New York City on October 9, in the immediate aftermath of the Hamas attack on Israel.

Noa Tishby, Yoseph Haddad slam celebrities wearing ceasefire pins at Oscars

Israeli advocates, Noa Tishby and Yoseph Haddad highlight the anti-Israeli symbolism of Artists4Ceasefire's red pin worn during Sunday's Oscars event.

 Former special envoy for combating antisemitism Noa Tishby at a roundtable discussion at the Capitol about the sexual and gender-based violence Hamas perpetrated on Oct. 7.

Israel must do a much better job convincing Americans to stand against Hamas - opinion

Let’s be clear: you are not going to change the hatred of the Squad, but there are many Democrats, moderates, and independents whose ears are open if only provided with facts in context. 

 WAR CABINET minister Benny Gantz meets with US Senate Majority Leader Chuck Schumer on Capitol Hill, last week. The writer asks: Can Israel make its case to Democratic supporters in a less strident tone, showing more flexibility, transparency, and a willingness for pragmatism?