Hasbara
Jewish, Arab Israeli activists launch 'Hasbara' flotilla opposing Gaza-bound Global Sumud Flotilla
“We did our own flotilla,” said Arab-Israeli activist Yoseph Haddad. "We send a clear message to all the ‘terror flotilla’ activists. You are not welcome here."
In a divided world, Israel needs a new hasbara playbook - opinion
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
Israel’s shift from seeking approval to shaping global narrative - opinion
Israel must create a civilian public diplomacy corps now - comment
The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.
Winning the eighth front: Israel's fight for legitimacy, narrative - opinion
Winning it will require something we have not yet fully mustered: unity, coordination, and unapologetic resolve from the Diaspora itself.
The Israeli side of the story deserves to be heard - opinion
It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.
Sa'ar announces forum with worldwide Jewish leaders to address growing antisemitism
Leaders from Jewish communities and organizations worldwide will participate in the J-50 Forum, to be held in Jerusalem from December 21 to 24.
Fixing Israel’s broken PR strategy: What Zionism can learn from Sun Tzu - opinion
Israel cannot afford to continue losing the information war while winning on the ground.
Israel's next war: A battle fought in classrooms, boardrooms, and the media - analysis
Israel must recognize that BDS, APR, and antisemitism are primary wars, not secondary theaters of combat.
WZC supposed to be about unity; J Street made it about division - opinion
Next time, the World Zionist Congress should return to its roots – a forum for shared purpose, not a playground for fringe politics.
Amid rising antisemitism, TalkIsrael empowers influencers to shape Israel's story online - feature
TalkIsrael’s philosophy is simple: people don’t change their minds because they’re lectured, they change them when they feel something.
Mordechai Frizis: Israel advocate to Greek public
This transplanted Greek rabbi intends to continue his hasbara efforts on behalf of Israel.
To win the next war, Israel must master the media battlefield - opinion
If Israel is to be ready for the next confrontation, it must treat information warfare as seriously as kinetic warfare.