Cosmetics
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
New mousse blush for an effortless, natural flushed look
Matcha arrives in skincare: The Korean cosmetics brand lands in Israel
The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.
It’s not that we need these shoes, it’s that daylight saving time forced us
The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.
Bar Refaeli opens a store in the most sought-after location
After the pop-up experience at the duty free, Livelle, the skincare brand of Bar and Dor Refaeli, is opening its doors at Ofer Ramat Aviv Mall for a limited time. All the details.
Brand news: On the connection between lipstick and war
Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.
I tried the new serum by Keren Bartov and came back surprised
The promise of regenerative technology that communicates with skin cells and not only blurs signs intrigued me. So I decided to check whether this was just another trend, or a real change.
An Israeli haircare brand with a French accent
From Arad to Paris, OLIE'RE PARIS is quietly building a premium name in professional-grade haircare rooted in science, shaped by local identity, and expanding beyond Israel’s borders.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.