Cosmetics

A new mascara promises lifted and curled lashes for up to 24 hours

The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.

Frida Uziel for Maybelline New York
Garnier

A moisturizing cream series that promises freshness even on the hottest days

The new Lumi Bronze by L’Oréal Paris

Summer glow: A new bronzer stick

Cloudtopia by Maybelline New York

New mousse blush for an effortless, natural flushed look


Luxurious care oil in roll-on design and radiant lip oil in limited edition

This week in skincare: a luxurious oil in a convenient roll-on design with 7 botanical oils, radiant lip oil in a limited edition, a kit to strengthen the body during stress, and more.

NUXE

Brand news: About men, women and a family combo

Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.

H&M

August is behind us, and it’s time to restart the skin after everything we did to it

Summer left its mark – too much sun, sweat, and pollution weighing on our skin. With autumn on the way, it’s the perfect moment to restore, refresh, and bring the skin back into balance.

Products that will do the job for you

Brand news: Jewelry for lovers and a scent from Venice

Kylie Jenner does it again, the expanding clinic, from springs to skin, the winning trio celebrates, the winning concealer, Japan as inspiration, chocolate for lovers, not just a hamburger, and more.

Supple kiss lip glaze

The soul friends who founded an iconic brand in Paris – and now it’s in Israel

Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.

NYX Professional Makeup

7 items we loved this week

We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.

Terminal X

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

The French brand known across Europe is finally arriving in Israel

Dr. Samuelov launches the French brand URIAGE in Israel with a NIS 3 million campaign. With 30 years of expertise, it uses Alps thermal water rich in minerals and is backed by 17 patents.

The French dermo-cosmetic brand URIAGE

A product for nail recovery after gel polish removal

Many women in Israel are stopping the use of gel polish and require nail recovery. A new product offers to help them, at home and at an affordable price.

 essie

Tomato, banana, and peanut butter: Skincare products with supermarket shopping list ingredients

Everything you need to know about the most fascinating trend in the beauty world, plus some recommended products.

 Cosmetic products with unique ingredients