Cosmetics
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
New mousse blush for an effortless, natural flushed look
Estée Lauder Group offers love promotions for Tu B'Av
In honor of holiday of love, the Estée Lauder Group is offering special deals on its makeup and skincare brands, giving customers the chance to spread love with exclusive gifts and discounts.
The revolution in skin aging: When skin cell science meets cosmetics
From the lab to duty-free shelves: How a Swiss researcher is leading a skincare revolution with groundbreaking technology.
Why is niacinamide a must-have ingredient in your skin care products?
Unveiling the Power of Niacinamide in Skincare: A must-have ingredient for smooth, vital, and renewed skin. How to ensure you're getting the real deal in your products.
Innovative solutions for thinning eyebrows? New products to transform your look
From eyebrow serums to mesmerizing fragrances and transformative hair care: A look at ten new and intriguing products aiming to refresh the Israeli market.
The top 5 blushes of 2024
The products herein have been ranked according to pigment, application, appearance, and longevity.
Adel Bespalov secures unprecedented achievement
Social media influencer Adel Bespalov, known for her online controversies, has been chosen as the leading ambassador for a major skincare brand. Here are all the details.
Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel
Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.
Affordable beauty in luxury territory: Beautycare chain arrives in the center
Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.
The end of dark spots? L'Oréal Paris presents the revolutionary skincare line
L'Oréal launches BRIGHT REVEAL series with serum, moisturizer, SPF50 protection, and a unique peeling mask, all based on niacinamide for treating spots and pigmentation. Scroll for full details.
Fourth time in Rishon Lezion: SACARA expands and opens fourth branch in the city
After recently opening its fourth branch in Petah Tikva, the SACARA cosmetics chain is now opening its fourth branch in Rishon Lezion, with an estimated investment of approximately NIS 600,000.
