Egoz Hakfar launches chop stick premium Asian series in Israel

NUXE launches two new products in its Huile Prodigieuse line: ROLL ON and ROLL ON OR in a roll-on format for face, body and hair. The products contain a complex of 7 botanical oils (borage, macadamia, hazelnut, almond, tsubaki, camellia and argan) that provide 8 hours of moisture, reduce stretch marks by 30% and help restore hair. With a fragrance of vanilla, magnolia and orange blossom, they are suitable for all skin types.

Avikam Zinger, CEO of Egoz Hakfar, launches the Chop Stick series in Israel - a premium Asian line carefully selected with high-quality ingredients and strict standards. The series includes noodles (rice, udon, soba, ramen, egg noodles), Asian sauces (soy, teriyaki, pad thai, chili, sriracha), coconut milk and cream, seaweed, sushi rice, panko and pickled ginger. All products are kosher under the supervision of the Chief Rabbinate and Badatz Beit Yosef.

ASICS launches the GEL-NIMBUS™ 28 - the next generation of its iconic flagship running shoes offering a cloud-like running experience. The shoe is 20–25 grams lighter than the previous model and combines FF BLAST™ PLUS foam with PureGEL™ technology, providing 65% softer cushioning. The upper is made of engineered breathable knit material that is soft and lightweight. The shoe is suitable for long runs, recovery training and daily running, with a weight of 242 grams for women and 281 grams for men. This is the 28th edition in the series, first launched in 1999.

The APRIL chain launches in Israel Molecule 01 + Champaca by Escentric Molecules. The fragrance combines the synthetic molecule Iso E Super, with a woody cedar-like character and a warm, soft feel, with Champaca Absolute extract derived from the red champaca flower sacred in India. The extract has a floral profile reminiscent of jasmine and orange blossom, with hints of tea and creamy softness. The combination creates a contrast between transparent woody notes and floral complexity.

The skincare tech brand HAVA ZINGBOIM presents three treatment products for seasonal transition when weather causes dry and sensitive skin. The line includes: Hydra Mask Vitamin E - a rich mask with vitamin E, almond oil and shea butter that deeply moisturizes and prevents dryness; Extra C Mask - a treatment mask that soothes the skin, increases moisture levels and supports brightening; and Anti-pollution Serum - a lightweight spray serum providing protection against environmental pollution and screen radiation.

Altman presents a women’s product set including: Multi Vitamin For Women - a multivitamin with vitamins, minerals, ginseng and coenzyme Q10; Collagen Ceramides - a combination of collagen and ceramides supporting skin moisture; and BEAUTY Gummies - chewable supplements with raspberry flavor containing vitamins, zinc and biotin to support hair, skin and nails, with no added sugar and suitable for vegans.

The Israeli laundry brand SOAD launches a festive edition of concentrated fabric softener for spring with an advanced fragrance formula and microcapsule technology containing essential oil for a scent that lasts all day. The series includes three fragrances: SPRING TOUCH - a soft floral scent with a fresh clean feeling; SPRING GLOW - a floral spring fragrance providing freshness and softness; and SPRING BLOOM - a rich, classic elegant scent. Content: 900 ml.

The Israeli dermo-aesthetic brand LEAVES launches ACTIVE PDRN - a biotech skincare series based on PDRN, a bioactive ingredient derived from salmon DNA. The series was developed in Korea and combines PDRN at a concentration of 10,000 PPM with niacinamide, adenosine, hyaluronic acid, peptides and collagen to promote skin regeneration, improve appearance and texture, and reduce wrinkles. In a clinical study, 100% of participants showed improvement in appearance and wrinkle depth within 14 days. The line includes serum, toner, two moisturizers, eye cream, eye patches and face mask. Suitable for all skin types and sensitive skin.

INCENSE launches 50 Intense - a deep and updated evolution of the beloved 50 fragrance. The new scent preserves the original DNA but offers a modern interpretation with a rebalanced structure, fresher opening and a precise, enveloping trail. It opens with juicy notes of pear, mandarin, cassis and orange blossom, develops into a balanced floral heart of lotus, jasmine, magnolia and heliotrope, and ends with a warm base of musk, vanilla, dry amber and moss. The result is a fragrance that maintains the power and presence of the original with an elegant modern approach.

AFTER SHOWER launches the Almond & Macadamia series - a body care collection with almond and macadamia scent. The combination of almond oil and macadamia provides deep hydration, softness and a natural glow effect for the skin. The line includes shower oil, SLS- and paraben-free shower gel, body lotion, body oil, body mist and unisex EDP perfume. To celebrate the launch, a set with all six products is offered for NIS 259.