Cosmetics
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
New mousse blush for an effortless, natural flushed look
Orivelle reviews: Why is Orivelle Nail Fungus Pen trending in The United States?
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Jelly primer with niacinamide and 24–hour hydration
The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.
L'Oréal Paris launches a new skincare series for a glass skin look
The new Glass Skin series by L'Oréal Paris promises smooth, radiant, and moisture-saturated skin in just three steps.
Super-Pharm launches new Korean brand B:Lab with matcha soap
Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.
What do you do with the hairs that grow on women’s chins?
Many women over the age of 40 report the appearance of stubborn hairs in the chin area. Why does this happen and how can it be gotten rid of? An expert explains.
Double-sided lip gloss for a defined and precise lip look
With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip gloss for a bold lip look.
7 especially colorful items we loved this week
A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
