Clothing

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon
Tamnoon opened a flagship branch in the Kiryon for NIS 6 million

Tamnoon opened a flagship branch in the Kiryon for NIS 6 million

Gottex flagship store in the north.

After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot

KARL STUDIO's new flagship branch in Midtown

KARL STUDIO is expanding: Launching a new flagship branch in Midtown


Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

The sneakers everyone is chasing: Veja launches a new collaboration

Three pairs of interchangeable laces, 1970s football inspiration, and a modern vintage design: Veja and Magliano unveil the new Panenka model, already one of the brand’s standout hits.

Veja x Magliano for STORY, NIS 1,000.

The iconic predatory cat has arrived at Big Fashion Glilot

With over 400 models and an update to designs adapted for the coming summer – the sports and lifestyle brand, Puma, opened its flagship store at Big Glilot.

Puma. Prices range: NIS 39.90-1,399

Hoodies' new move: New girls' collection with an investment of millions of shekels

The new collection seeks to bridge the gap between the comfort identified with the brand and the hot trends of TikTok and Instagram.

HOODIES  store in Azrieli Mall in Tel Aviv

Everything a girl needs - in one shopping basket

A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.

ZOHARA

From a drink cup to all our wardrobes: This is the trendy color of 2026

The matcha green color, born on social media, has become a trend and has spread beyond clothing into footwear and nail art, becoming among the most popular shades this season.

Mini dress, CASTRO, price: NIS 249.90

Starting this morning: 30% discount on the most coveted items of Alo Yoga

The activewear brand, ALO YOGA, is celebrating a birthday and there is definitely a reason for a particularly worthwhile discount party for fans of the brand.

Alo Yoga

7 especially colorful items we loved this week

A belt in a boho kingdom design, fun T-shirts you won’t want to take off your body, a checked bikini top, and four more items we simply must have.

Biliblond

The secret worn by all fashionistas: Spring’s smartest item is back

Spring’s first warmth signals it’s time to shed layers and turn to the most liberating wardrobe piece. These cuts and fabrics bring a light, effortless seasonal feel.

Golbary dress.

Which celebrity will dare to wear Or Luzon’s bra?

Exclusive: First glimpse of the capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba.

The capsule collection by the celebrities’ stylist, Or Luzon, and the lingerie brand Jack Kuba