The HOODIES fashion chain announces a strategic move to expand its activities, with the launch of a new TEENS category targeting girls aged 13–17.
The move, accompanied by a financial investment of NIS 2.5 million, is intended to provide a dedicated fashion solution for a young audience looking for the combination of viral trends from social networks and everyday comfort.
The new collection draws inspiration from the worlds of American street and casual wear, while adapting to the Israeli climate. Among the items can be found: Oversize and baby tee t–shirts, rib tank tops, wide jeans, and matching sets. The color palette ranges from light shades of cream, mocha, and light blue, to touches of color identified with Y2K and Gen Z aesthetics.
Hoodies stated that the entry into the world of girls is part of a decision to accompany the customer base starting from their teens, with an accessible fashion language that is suitable for both school and leisure time.
How much will it cost us? The price range in the new category will range between NIS 39.90 to NIS 199.90. The collection is available in the chain's branches and on the online site.