Clothing
Maskit opens a new flagship store
The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.
For the first time in years: The beloved British brand returns to Israel
Not wearing it yet? This is the color that will take over closets in 2026
From the south to Washington: Minkowski’s anemone dress set to conquer an international stage
Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season
From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.
After 5 years online: The accessible activewear brand opens its first store
After five years online, STRONGFUL — the women’s activewear brand beloved for its colors, size range and wallet-friendly prices — is opening its first store.
No more clothing store: Ronen Chen transforms TLV MALL into an architectural space
The veteran Israeli designer is reopening his store in Tel Aviv with a new and thoughtfully crafted concept that combines minimalist architecture, art, and quiet luxury.
Corduroy returns to the wardrobe – warmth, style, and depth with no effort
It suits every style and adds depth and texture to any look: After years of quiet presence, corduroy returns in a variety of warm shades.
This blazer, with the cheap scarf in front of you – create the perfect shopping cart
A cozy wool scarf in a stunning shade, a brown suede blazer that sells out again and again, colorful handmade rings, a fabulous bralette, and three more items we loved this week.
Plan B celebrates two years: The brand that blurs the line between everyday and formal
Loved by influencers, Plan B marks its 2nd anniversary with a pop-up at Ramat Aviv Mall. The brand offers a smart wardrobe that blurs casual and formal, with collections updated every two weeks.
Brand news: Alte Zachen as inspiration and the Japanese woman who landed in Tel Aviv
A vegan fragrance, the story of a scarf, a Japanese woman on the rooftop, glossy lips, the black rose, Korean beauty, the oven that landed from Italy, the razor that shrank, and more.
Your new bestie: How to incorporate this season’s star piece into every outfit for a perfect look
Cover story: The jacket is the star of autumn, and this season offers plenty of options for every style.
They let the cheeky babydoll out of the bedroom – and it’s hot even in a casual look
A silk-and-lace nightgown in stunning colors that also works perfectly outside the bedroom, a wool vest from Zara for those uncertain weather days, and 5 more items we loved this week.
Medical compression tights with a fashionable look
Jack Kuba launched today its new tights collection. Among the colorful models presented were also medical compression tights that help in cases of fatigue or a feeling of heaviness.
