Clothing

7 items we loved this week

These trendy pants refuse to leave – so we added them to the cart.

lululemon
Tamnoon opened a flagship branch in the Kiryon for NIS 6 million

Tamnoon opened a flagship branch in the Kiryon for NIS 6 million

Gottex flagship store in the north.

After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot

KARL STUDIO's new flagship branch in Midtown

KARL STUDIO is expanding: Launching a new flagship branch in Midtown


Maskit opens a new flagship store

The veteran Israeli fashion house does not stop even during this complex period and is opening a new flagship store in the heart of Dizengoff Street, Tel Aviv.

Maskit's new flagship store

For the first time in years: The beloved British brand returns to Israel

Years after all the stores in Israel and branches around the world closed – the popular British fashion brand, Topshop, is returning to Israel.

TOPSHOP

Not wearing it yet? This is the color that will take over closets in 2026

After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.

NO1BETTER.

From the south to Washington: Minkowski’s anemone dress set to conquer an international stage

Designer Yaron Minkowski was selected to present a work inspired by October 7 at an international exhibition in Washington with designers from 50 countries, conveying memory, pain, and hope.

“The Anemone Dress” by Yaron Minkowski.

The 15 most beautiful dresses from Zara for the holiday

With the opening of the spring season and with it the Passover holiday, we dove straight into the online shelves of our longtime friend Zara, and gathered for you 15 festive purchase options.

The best dresses for the holiday

The brand complex you won’t be able (or want) to leave

Factory 54’s new 2,000 m² Ramat Aviv space, inspired by Europe, showcases top brands with an investment of approximately NIS 30 million.

Excellent curation (buying) work

7 items we loved this week

An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.

Body Shop

The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio

The SEPPHORA 2026 collection by Eisen Stein presents a spectacular combination of modern romance and classic elegance.

Eisen Stein Studio

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

Don’t wait for summer – how to organize your closet and make room for light clothes

Extended time at home offers a chance to organize your closet, free space for lighter clothes, and create an efficient storage system to keep things tidy all summer.

Design: Liat Benny Peled.