Lifestyle

From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war

Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.

SWAN | Designed by Inbar Noy.
Caregivers from India in Efrat.

Serendipitous gifts are all around us: The invisible threads connecting Israelis in times of loss

“Luxury watches are increasingly worn on rubber straps for comfort and protection.”

Off the bracelet, onto rubber: How Helvetus won over luxury watch owners

Furniture: Aric Ben Simhon | Interior Design: Karen Primer.

From a Mykonos resort to your terrace: Outdoor spaces are the home’s best feature


This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else

From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.

Cartier Eyewear Collection.

Luxurious design & comfort for kitchen and bathroom

Shavuot is approaching and invites us to rethink the champagne of nature - the flow from the tap, the sink, and the shower. From luxurious design to IKEA’s smart faucet, this water flows differently.

Faucet, “Mallorca” series by Noken Porcelanosa Bathrooms. Price: Faucets from NIS 692, sinks from NIS 1,416.

The sneakers everyone is chasing: Veja launches a new collaboration

Three pairs of interchangeable laces, 1970s football inspiration, and a modern vintage design: Veja and Magliano unveil the new Panenka model, already one of the brand’s standout hits.

Veja x Magliano for STORY, NIS 1,000.

Music, food and an open skyline: Kav Rakia returns under the stars

Berry Sakharof, Ishay Ribo and more return for the sixth season of Kav Rakia, featuring a new culinary experience by Moshik Roth and special benefits for American Express customers.

Kav Rakia.

What characteristics millionaires look for in the right dream home

“The perfect dream home balances practicality, prestige, technology, and emotional appeal in one cohesive package.”

Super-Pharm launches new Korean brand B:Lab with matcha soap

Korean skincare brand B:Lab launches balanced formulas at NIS 39.90–49.90. Also: Romantic magnetic bow clips, Hawaii’s Magic Garden, Lierac’s new serum, and Caribbean Tropical.

B:Lab.

Israel’s beautiful pedestrian mall undergoes comprehensive upgrade

After many years, renovation works will begin in Zichron Ya’acov pedestrian mall. The project will last about three months and include lighting upgrades, seating areas, shading and, landscaping.

Zichron Ya’acov pedestrian mall.

Do you have high ceilings? This is the trick that makes the home feel warm

In a spacious Shfela home with 7.5m ceilings, the design blends functionality with French brasserie-inspired lighting, creating intimate focal points in tall spaces while preserving proportion.

Architecture and design: Sarah and Nirit Frankel, lighting: Light In.

Lunavelle reviews: Don’t get Lunavelle sleep patches till you’ve read this!

“Lunavelle is a melatonin-free sleep patch designed to promote deep, natural rest through slow-release botanical ingredients without pills, hormones, or next-day grogginess.”

What today’s jewelry buyers are seeking beyond beauty

“Today’s jewelry buyers value meaning, identity, and emotional connection more than beauty alone.”