Beauty
Jelly primer with niacinamide and 24–hour hydration
The new product promises to blur pores, extend makeup wear, and give the skin a smooth, fresh, and radiant look, with a lightweight formula without silicones.
Super-Pharm launches new Korean brand B:Lab with matcha soap
What do you do with the hairs that grow on women’s chins?
A new beauty collection inspired by a film from the worlds of K-POP
100 times faster: L’Oréal and NVIDIA are transforming the beauty industry
The L’Oréal Group is expanding its partnership with NVIDIA to create an advanced artificial intelligence engine for the development of skincare and beauty products.
Double-sided lip gloss for a defined and precise lip look
With a formula rich in moisture and a soft, buttery texture that does not dry out the lips, here is the double-sided lip gloss for a bold lip look.
Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf
HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.
The spray that gives glowing skin within seconds
Keren Bartov launches a new hydration spray that combines active ingredients to improve the appearance of the skin and offers radiant refreshment and ease of use anytime and anywhere.
New mascara that promises dramatic length
The makeup brand L'Oréal Paris is launching a new mascara that promises to lengthen lashes by up to 5 millimeters and create a defined and lifted look.
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
The Korean device that conquered Instagram – and Hailey Bieber’s face too
From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare
In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers.
Version updates and new scents: What’s new in the world of men’s fragrance
Passover is here, the perfect time to refresh with new and classic men’s scents. A selection of perfumes and grooming sets combining sweetness, spice and intensity to elevate the holiday.
