Beauty

Huda Kattan faces backlash after reposting pro-Iranian regime video

Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.
RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

Ruti Broudo

Ruti Broudo makes a move no one saw coming


Limited beauty edition in honor of Hello Kitty’s 50th birthday

Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.

MILUCCA and Hello Kitty

Beauty beyond the mirror, the trends shaping 2026

L’Oréal Israel’s chief digital & marketing officer Gali Lev explains how science, AI, and new values are reshaping the beauty industry ahead of 2026.

Gali Lev at the Ofer Nissim event.

Someone had to step up: Noam Kleinstein lands a beauty gig

Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.

Noam Kleinstein for LAVIDO

Maccabi launches LINEA: Products that help maintain the results of aesthetic treatments at home

The new line includes more than 30 products based on a unique active complex that operates even at the cellular level and is intended for home use as a continuation of clinical treatment.

LINEA by Maccabi

Bar Refaeli opens a store at Duty Free – and launches something you haven’t seen before

The model and businesswoman unveils a new pop-up for her skincare brand at the airport – and launches an exclusive product that combines makeup and skincare in one step.

Bar Refaeli

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

Did your nail break? The nail polish brand essie launches a fixing liquid coating

No longer a regular strengthener – but a smart protective layer that repairs, fixes, and preserves the nail.

essie's fixing liquid coating

Shiseido’s new treatment promises clinic results – at home

The Japanese brand launches a product with a special applicator and 18 micro-points that mimic professional aesthetic treatments. We examined the technology behind it and who it’s suitable for.

SHISEIDO BIO-PERFORMANCE MICRO-CLICK CONCENTRATE.

The treatment everyone is asking about arrives in Modi’in

Beauty Clinic is opening its 11th branch in Modi’in, introducing new treatments based on trout DNA and exosomes. What exactly do these treatments do, and who are they really suitable for?

Injections to the face.