Cosmetics

L’Oréal Paris hosts women’s empowerment gala

About 250 guests attended the event, which featured a performance by Ania Bukstein and a street-harassment prevention initiative run with Israel’s rape crisis centers.

From right: Linoy Ashram, Eli Sagiv and Yarden Gerbi at the L’Oréal Paris gala in Tel Aviv, October 13, 2026.
(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.

Sephora Collection beauty products to be officially imported, sold in Israel - report

Cosmetic surgery tools are seen surrounding a face mask (illustrative)

One in five Israeli women who get cosmetic procedures show signs of addiction, study finds

L’Oréal Israel launched a first-of-its-kind local campaign on Tuesday to promote refillable beauty products, marking International Refill Day on June 16 with discounts, retail partnerships, and pop-up complexes in Tel Aviv and Haifa.

L’Oréal Israel launches refill campaign with Super-Pharm for International Refill Day


Ahead of International Women's Day: These are the 4 skincare products you must know

International Women's Day is the perfect time to give yourself a moment of indulgent skincare. If you're looking for high-quality skincare products, BODY SHOP offers a wide range of products.

 International Women's Day 2025

The best perfume of the year and the perfect lipstick

We tested the newest and most promising products—from foundation that stays put for 24 hours to the perfume that immediately makes you want to grab another bottle because it’s just that good.

 M.A.C

Trend: Anti-aging treatments at a young age. How did we not know this before?

Aesthetic treatments, once reserved for older ages, have long become the domain of people in their 20s and 30s—yes, those who still don’t have a single wrinkle on their face.

 Once the skin begins to wrinkle, dynamic expression lines form, this is exactly the time to start treating them

Top five lotions in Israel of 2025

The following list is made up of the best-rated lotions of those I’ve tested (and one that isn’t really a lotion) based on the criteria of texture, application, and moisturization.

 Applying hand lotion

Lilit Cosmetics expands: Two new luxury stores in Ayalon Mall

The chain is launching a third BEYONDSKIN store and an eighth NARS store with an investment of NIS 3.5 million. The stores will cover an area of 150 square meters.

Lilit Cosmetics' two new stores in Ayalon Mall

The incredible benefits of the black snail ampoule everyone is talking about

Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.

 Illustration: Black snail

Top five hair masks in Israel of 2025

The following products were ranked according to application, shine, and hydration.

 An illustrative image of a woman applying a face mask.

Sun Mizrahi's new job

The Israeli model is now collaborating locally with the skincare brand L'Occitane. This marks Mizrahi's first beauty campaign in Israel, which has been in the works for the past six months.

 Sun Mizrahi for L'Occitane

The glow behind the glow: The concentrated moisture series you must know about

In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.

 Alona Shechter

The leading Israeli company in medical and aesthetic solutions presents innovative technology

Alma Israel is proud to launch Alma Harmony. The new multifunctional platform brings significant technological upgrades and introduces a new generation of customized solutions.

 Alma Israel