Cosmetics
A new mascara promises lifted and curled lashes for up to 24 hours
The new mascara is equipped with a curved silicone brush and a waterproof and sweatproof formula, designed to provide a defined, lifted, and separated lash look throughout the day.
A moisturizing cream series that promises freshness even on the hottest days
Summer glow: A new bronzer stick
New mousse blush for an effortless, natural flushed look
Lilit Cosmetics expands: Two new luxury stores in Ayalon Mall
The chain is launching a third BEYONDSKIN store and an eighth NARS store with an investment of NIS 3.5 million. The stores will cover an area of 150 square meters.
The incredible benefits of the black snail ampoule everyone is talking about
Dr.G is a Korean brand that offers a unique combination of science, nature, and simplicity, with products designed to meet your skin's real needs.
Top five hair masks in Israel of 2025
The following products were ranked according to application, shine, and hydration.
Sun Mizrahi's new job
The Israeli model is now collaborating locally with the skincare brand L'Occitane. This marks Mizrahi's first beauty campaign in Israel, which has been in the works for the past six months.
The glow behind the glow: The concentrated moisture series you must know about
In this article, you'll discover which oils are particularly suitable for your skin, how to use them correctly, and what makes them an essential beauty tool you won't want to give up.
The leading Israeli company in medical and aesthetic solutions presents innovative technology
Alma Israel is proud to launch Alma Harmony. The new multifunctional platform brings significant technological upgrades and introduces a new generation of customized solutions.
The surprise box returns: Products worth NIS 2,500 - for next to nothing!
Beauty brands are bringing the Christmas and New Year’s vibe straight to the nearest pharmacy shelf. Experience mini products that fit into any bag—without committing to full sizes.
The products to keep your skin healthy this winter
Winter brings challenges like dryness and irritation. Here are top skincare products—from advanced serums to rich creams—that protect and hydrate your skin during the cold season.
Best highlighters of 2024 in Israel
The following products were ranked by their shade options, application, and overall appearance.
New on the shelf: Fresh products for nostalgic flavors and sustainable home solutions
Indulge in nostalgic flavors with Bazooka-flavored chocolate milk, vegan sorbets, and stylish home storage options crafted from recycled materials.
