Beauty
Summer glow: A new bronzer stick
The new Lumi Bronze by L’Oréal Paris comes in a creamy texture with a velvety finish, promising a tanned and radiant look in a single swipe – and is available in two flattering shades.
Not just sunscreen: The brands taking skin protection one step further
New mousse blush for an effortless, natural flushed look
New nail polish collection with "diamond dust" effect
After a period we all wanted beauty – Israel’s top fragrance chain opens in the North
BEYONDSKIN by Lilit Cosmetics opens its fourth branch at Ofer Hakiryon Mall – bringing for the first time to northern Israel more than 20 of the world’s most coveted fragrance and beauty brands.
Achva introduces exclusive halva inspired by Dubai sweets
Limited edition halva with chocolate & pistachio at NIS 21–25. Also: New Korean ROUND LAB at Super-Pharm, Carolina Herrera perfume, Prinir canned corn, and more.
The Korean skincare trend continues: A new brand lands in Israel
These days, Super-Pharm is expanding its Korean skincare department and adding the beauty brand ROUND LAB to its lineup.
Refresh for Passover: Holiday sets and precise cooking and serving tools
Ahead of the 2026 Passover shopping season – a roundup of products for the holiday, from cooking and serving tools to care sets and bedding.
The famous brow brand arrives in Israel: Benefit lands in the Be Pharm chain
Be Pharm will soon launch Benefit products in its stores, website, and app. The global brand, known for brow and lash products, strengthens the chain’s growing beauty offering.
SHISEIDO launches the brand’s most powerful treatment yet at NIS 550
Vital Perfection uses pure retinol with results in a week – 97% saw fewer wrinkles. Also: Herbalife Korean skincare, limited Nespresso capsules, new Givenchy perfume, and more.
An Israeli haircare brand with a French accent
From Arad to Paris, OLIE'RE PARIS is quietly building a premium name in professional-grade haircare rooted in science, shaped by local identity, and expanding beyond Israel’s borders.
Belief, courage, commitment: From the Israeli market, ecoLove to replicate its success in the US
Founded by entrepreneur Sharona Romano-Lazar, ecoLove is a female-led Israeli hair & body-care brand that identified the clean-beauty movement early and is thriving in nearly 900 US stores
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
If you’re going to be stuck in a secure room, at least do it with the perfect Korean products
The finest Korean products have arrived in Israel, we tested them, and believe us, these are exactly what you need urgently during a ceasefire.
