Apple

What do Apple, Nike, and Mount Sinai have in common? - opinion

What brands understand about experience, memory, and identity – and why it matters for Jewish education.

The Apple company logo.
Italian bag brand Tucano arrives at the iDigital chain

Italian bag brand Tucano arrives at the iDigital chain

Apple Watch 10

Apple launches the feature that will identify "the silent killer" for you in Israel

AirPods. The next generation may be able to see.

The earbuds that see the world: Apple moves closer to AirPods with cameras


iStore in Eilat opens branch and official service lab

The official Apple distributor expands its reach to the south. the move includes establishing the city’s first official service lab by the manufacturer.

iStore branch in Eilat

Apple released iOS 26.4 – and these are all the new features

The new update introduces Playlist Playground, adds live shows to the Music app, and addresses Liquid Glass complaints.

iPhone 17e

We tested Apple’s affordable MacBook – and it’s set to shake up the entire computer industry

Apple’s affordable MacBook delivers an aluminum body and impressive performance, giving the feel of a much pricier computer at a surprisingly low cost.

MacBook Neo

Report: The iPhone 18 Pro will present a telephoto camera with an improved aperture

In about half a year, Apple will unveil the iPhone 18 series, with Pro models leading photography through an upgraded zoom lens that delivers much better results in challenging lighting conditions.

iPhone 18 Pro

Surprisingly: Apple announced the AirPods Max 2

After a long wait, Apple is announcing the second generation of its premium over-ear headphones. With a significant improvement in noise cancellation capabilities, and smart audio features.

AirPods Max 2

A sneak peek at Apple’s new emojis

The fourth beta version of the new operating systems reveals the symbol characters that will soon join your keyboard, from a trombone to a mysterious hairy creature.

The new emojis

Apple announced the iPhone 17e with a chip developed in Israel

The new iPhone 17 model supports Apple’s AI tools, features faster wireless charging, and includes the new C1X modem developed by the company’s silicon team.

iPhone 17e

Breaking the market: Apple announced the cheapest MacBook ever

Apple is breaking the price ceiling with a new laptop based on the A18 Pro chip, a colorful aluminum design and battery life of up to 16 hours.

MacBook Neo

Apple unveils M5 chip with new architecture – and there are also MacBooks

After opening the announcement week with the iPhone 17e and iPad Air, the tech giant is taking it up a notch: Meet the new MacBook Air and MacBook Pro, promising unprecedented AI performance.

Apple's new processors

Apple is testing a "Deep Red" color for the iPhone 18 Pro series

Apple may break its tradition of subdued colors in the Pro series; reports point to a luxurious burgundy shade set to launch alongside the iPhone 18 Pro.

iPhone 18 Pro