Apple
iStore in Eilat opens branch and official service lab
The official Apple distributor expands its reach to the south. the move includes establishing the city’s first official service lab by the manufacturer.
Apple released iOS 26.4 – and these are all the new features
We tested Apple’s affordable MacBook – and it’s set to shake up the entire computer industry
Report: The iPhone 18 Pro will present a telephoto camera with an improved aperture
Apple will unveil the AirPods Pro 4 this year – coming with built-in cameras
New leaks indicate that Apple is developing AirPods Pro with tiny cameras that will recognize gestures and capture the environment. The launch is expected in 2026.
Apple has begun selling the iPhone 16 series at a significant discount
Apple is selling refurbished iPhone 16 models - repaired, tested, with new battery and official warranty - at significant discounts, nearly identical to new devices.
iDigital launches: 30-Day Apple Watch trial without commitment
iDigital will allow buyers of the new Apple Watch series to return the watch after a 30-day trial. The program launches in February and includes discounts of up to 50% on watch bands.
Report: Apple will not show design change in iPhone 18 series
Despite expectations for an external refresh, reports estimate that Apple will maintain the existing design in the iPhone 18 series. The focus will shift to an unprecedented hardware upgrade.
For approximately $2B: Apple acquires a secret Israeli start-up
Apple completes one of its largest-ever acquisitions, buying Israel’s Q.AI, developer of facial expression analysis and “silent speech” technology, aiming to close gaps with Meta, Google, and OpenAI.
Protecting journalists and public figures: WhatsApp launches new update
Aiming to tackle cyberattacks, WhatsApp joins Google and Apple by introducing an option to secure accounts more strongly. The feature will be available to all users in the coming weeks.
Five years later: Apple announces AirTag 2 with improved tracking range
Five years after the first model, Apple announced the AirTag 2 with a new chip that extends tracking range by 50%, improved speaker, and syncing with the latest iPhone and Apple Watch models.
The new AirTag 2 is here – what you get without paying more
Apple’s new AirTag looks identical to the first generation but includes significant upgrades. An advanced Ultra Wideband chip extends tracking range and improves accuracy, despite ongoing criticism.
Report: This is the date when Apple will unveil the new Siri based on Google’s Gemini
Apple is expected to soon unveil an upgraded Siri powered by Google’s Gemini AI, marking a significant step in narrowing the gap with competing voice assistants.
Apple buys secretive Israeli AI company Q.ai for $1.6 billion in biggest acquisition of its history
With the move, Apple aims to improve its access to AI technology, which has suffered recent setbacks, especially after several delays in deploying Apple Intelligence's full announced capabilities.
