Apple

Apple reveals how the MacBook Neo launch video was created

Apple is releasing a rare glimpse into the production processes of the "Hello" video for the new computer, which has broken sales records since its launch in March.

MacBook Neo
MacBook

Apple plans a revolution in the MacBook series

Tim Cook, Apple's CEO

Drama at Apple: Tim Cook steps down as CEO, John Ternus will replace him

US President Donald Trump delivers remarks on tariffs in the Rose Garden at the White House in Washington, DC, US, April 2, 2025.

UK to face 'big tariff' if it doesn't drop tech tax, Trump says


Apple has begun manufacturing the new camera components for the iPhone 18 Pro

Suppliers have begun early production of variable aperture mechanisms, enabling physical depth of field control and significantly upgrading pro photography in upcoming flagship devices.

The camera system in the iPhone

Tim Cook steps down as Apple CEO after 15 years, with insider John Ternus set to replace him

Apple named longtime hardware chief John Ternus as its next CEO, tasking him with steering the company after Tim Cook as the iPhone maker gears up for an industry shift.

The Apple company logo.

Apple says goodbye to LCD: The iPad Air will get an OLED display in early 2027

Apple’s transition to advanced display technology continues, with the iPad Air model expected to be upgraded with an OLED panel next year.

iPad Air M3

Apple leak: Tim cook’s future smart glasses and what they will look like

Apple is developing smart glasses to compete with Meta, according to Mark Gurman. The device will have camera, audio, and AI features without a display. Launch expected in 2026–2027.

Glasses simulation. AI-integrated technologies.

Apple TV releases 'Unconditional' drama series trailer

The eight-episode thriller series is from Keshet International and stars Liraz Chamami (Bad Boy, Manayek) alongside newcomer Talia Lynne Ronn, and will have its premiere in Israel on Keshet 12.

Poster from Unconditional

Apple steps on the gas: Ads are coming to the Maps app

The new version of the operating system reveals the infrastructure of the technology giant for displaying location- and search-based ads.

Apple Maps

Europe’s largest Apple museum opens in the Netherlands

The city of Utrecht has become a pilgrimage destination for technology enthusiasts, with the opening of the continent’s most comprehensive museum dedicated to the legacy of Steve Jobs.

Apple Museum in Utrecht, the Netherlands

Not just messages: WhatsApp becomes a smart in-car tool

WhatsApp updates its interface for Apple CarPlay systems. It now allows easier management of calls and contacts. The move comes about a week after ChatGPT was integrated into the driving system.

WhatsApp. A series of updates in recent months.

End of phone use while driving: ChatGPT comes to Apple’s CarPlay system

OpenAI’s ChatGPT is being integrated into Apple CarPlay, letting drivers ask questions and get voice-only answers. This follows Apple opening CarPlay to conversational apps in iOS 26.4.

ChatGPT simulation in a car.

iStore in Eilat opens branch and official service lab

The official Apple distributor expands its reach to the south. the move includes establishing the city’s first official service lab by the manufacturer.

iStore branch in Eilat