Spokesperson

Netanyahu offered Likud campaign role to creator of Oct. 7 atrocities film

Yuval Horowitz, who helped create the IDF’s October 7 atrocities film and led Netanyahu’s UN QR code campaign, was offered the Likud campaign role.

Prime Minister Benjamin Netanyahu speaks at a Jerusalem Day event, May 14, 2026; illustrative.
Ziv Agmon, acting chief of staff and spokesperson for Prime Minister Benjamin Netanyahu walks outside his office at the Knesset, the Israeli parliament in Jerusalem, February 23, 2026.

Netanyahu spox. resigns following leaked racist comments calling Moroccan MKs 'baboons'

Head of the Arabic media desk at the IDF Spokesperson Unit Major "Captain" Ella Waweya; highest ranked Arab Muslim IDF soldier. 20.7.2024.

Captain Ella trades desk for the field as IDF's new Arab spokesperson

IDF's Arabic-language spokesperson Avichay Adraee poses for a picture at the Foreign Ministry, in Jerusalem, September 6, 2017

A new IDF face in Arabic exposes tensions in the Arab world - opinion


Israel's 'Captain Ella,' highest-ranking Muslim officer, named IDF's new Arabic spokeswoman

Major Ella Waweya, known as "Captain Ella," will replace Col. Avichay Adraee as the IDF’s Arabic-language spokesperson, taking charge of Arabic outreach across platforms.

Maj. Ella Waweya, the new Arabic language spokesperson, pictured on July 7, 2024.

Police spokesman barred from commissioner's office, excluded from meetings amid rift

Coalition sources told Walla the commissioner is “susceptible to pressure,” which is why he has not dismissed Doron.

Police Spokesperson Aryeh Doron visits the Western Wall in Jerusalem's Old City, during the first Friday prayers of the holy month of Ramadan, March 7, 2025.

Israel must create a civilian public diplomacy corps now - comment

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

An illustration of a spokesperson's stand with the Israel flag in the background.

Israel's information war is underfunded and sabotaged, Eylon Levy tells Report

The Jerusalem Report spoke to Eylon Levy to discuss the information war Israel is now facing.

Eylon Levy speaks at a rally in Hostages  Square in Tel Aviv.

Goodbye, 'Mr. evacuate now': Arab outlets weigh in on Adraee’s retirement

Col. Avichay Adraee, the IDF's Arabic-language spokesperson for nearly 20 years, is set to retire, with discussions underway to find his successor.

IDF Arabic spokesperson Col. Avichay Adraee.

IDF's Arabic-language spokesperson Col. Avichay Adraee to retire from military service

Adraee joined the IDF Spokesperson's Unit in 2005, following time served in the Intelligence Directorate's Unit 8200.

IDF's Arabic-language spokesperson Avichay Adraee poses for a picture at the Foreign Ministry, in Jerusalem, September 6, 2017

25 ViZionaries: Keren Hajioff - No. 22

A leading figure in Middle East affairs and strategic communication

Keren Hajioff

The airline launches a new spokesperson and flights starting at $299

Arkia launches its Summer 2025 campaign featuring new spokesperson Orel Tsabari under the slogan “The National Fan.” The company announces summer deals to around 30 destinations starting at $299.

 An Arkia airplane. Flights to Greece have been significantly increased. (Photo: Arkia PR)

Editor's Notes: The missing face in Israel's war - Where is the IDF spokesman? - comment

The absence of IDF Spokesperson Brig.-Gen. Effie Defrin from Israel’s public messaging has created a dangerous vacuum in a time of war.

 A CARTOONIST published a parody of ‘Where’s Waldo?,’ rebranded in Hebrew as ‘Where’s Effie?’, offering a ‘draft notice’ to anyone who could find him.

Daniel Hagari to be replaced as IDF spokesman, retire from military, new chief rules

Hagari had publicly clashed with Prime Minister Benjamin Netanyahu and the coalition • Col. Beni Aharon tipped to take over

 Brigadier-General Daniel Hagari, former IDF spokesperson.