ByAVI SOLOMON, JERUSALEM POST STAFF
Updated:

Prime Minister Benjamin Netanyahu offered advertising executive Yuval Horowitz, one of the creators of the IDF’s October 7 atrocities film, the role of managing Likud’s election campaign.

Horowitz received the offer before Operation Roaring Lion, though the appointment now appears unlikely to move forward.

Horowitz, vice president of creative in Keshet’s commercial division, joined the IDF Spokesperson’s Unit in the first days of the war. He later received a Chief of Staff’s Award for his work during the fighting.

The film, officially titled Bearing Witness to the October 7th Massacre, was compiled by the IDF Spokesperson’s Unit from raw footage documenting the Hamas-led massacre of October 7, 2023.

The Jerusalem Post previously reported that the film included footage captured from body cameras worn by Hamas members on October 7 and contained scenes of extreme violence.

Bereaved families of victims of the October 7 attack, some supporting and others opposing the establishment of a state commission of inquiry, argue outside the Supreme Court in Jerusalem ahead of a hearing on a petition demanding the formation of a state commission of inquiry, April 23, 2026.
Bereaved families of victims of the October 7 attack, some supporting and others opposing the establishment of a state commission of inquiry, argue outside the Supreme Court in Jerusalem ahead of a hearing on a petition demanding the formation of a state commission of inquiry, April 23, 2026. (credit: YONATAN SINDEL/FLASH90)

The Jewish Telegraphic Agency later reported that the 47-minute film was compiled from Hamas body-camera recordings, dash cams, CCTV footage, and victims’ phone videos. Due to its graphic nature, the film has generally been shown only in private, invitation-only screenings for policymakers, journalists, diplomats, and community leaders around the world.

Horowitz also headed the public diplomacy team during Netanyahu’s address to the United Nations and was responsible for the QR code initiative that directed viewers to documentation of Hamas’s October 7 atrocities.

Horowitz wore special hostage pin with QR code at Netanyahu's UNGA speech

During Netanyahu’s UN General Assembly address in September 2025, he wore a special hostage pin embedded with a QR code linking to a website documenting the October 7 Hamas atrocities, the Post reported. Members of the Israeli delegation also wore the same pin.

The QR code effort was part of a broader Israeli campaign in New York during the UN General Assembly. The Prime Minister’s Office and the Prime Minister’s Spokesperson’s Unit placed “Remember October 7” visuals on billboard trucks and digital screens near the UN headquarters and Times Square, according to the Post.

No response has yet been received from Horowitz or Likud.