Snacks

Gluten-free protein bar in vanilla crunch white chocolate flavor

The new protein bar contains no artificial sweeteners or gluten, with a high protein-to-calorie ratio and a crunchy, light texture.

Gluten-free protein bar in vanilla crunch white chocolate flavor
Kosher for Passover snacks, POOF

Kosher for Passover snacks

Protein Bars, Today

Functional training, and then a functional snack

New Products on the Shelf for Passover 2026.

A more delicious Passover than ever: All the innovations for the holiday table


TODAY: A new protein snack – worth the calories?

We tested TODAY's new protein snack to see if it delivers improved protein-to-calorie ratio. How many grams of protein will you get for 200 calories, and is it even tasty?


MYJOOL: The new brand bringing dates to the snack shelf

MyJool, the young date brand, introduces dates to the snack aisle, revolutionizing the industry with on-the-go packaging suitable for sports and lifestyle.


Discover new beauty and health products: From skincare to charcoal grills

Introducing innovative skincare, eco-friendly grills, and healthy snacks - all for a fresh, light, and eco-conscious summer.


'Max Brenner' Debuts in Protein Snack Market

Israel's protein snack market is worth 85 million shekels with a 12% growth since 2022. 'Max Brenner' debuts a real chocolate snack with 21g of protein, filling a market gap.


From the cottage to the bamba: less salt in your food

Without us realizing it, the amount of salt in a long list of food products that we consume on a daily basis has decreased, as part of the "Healthy Possible" national program.

  Bamba Bumba Snack

Tasty News: New Products You'll Encounter on Supermarket Shelves

New supermarket arrivals this week include instant soup, winter tea blends, steak accompaniments, sweet-salty snacks, and a special "Pride of Israel" edition whiskey.


Introducing CHIPS: Nestle Enters the Chips Snack Category

The food giant enters the competitive snack market with its new CHIPS line, featuring a variety of flavored chips. The initial launch includes four flavors: Classic, BBQ, Chili, and Wavy.


Americans eat so much snack food that it counts as an extra daily meal - study

Study finds Americans averaged about 400-500 calories from eating snacks each day – often more than what they had for breakfast – and that these junk foods provided little nutritional value.

 An illustrative image of junk food

Israel-Hamas war creates shortage of snacks, frozen pizza

Reasons include malfunctioning ammonia tank and lack of workers.

OSEM factory in Sderot

Junk food can cause depression, loss of resilience and adaptability - study

Those who consume UPF several times a day are three times more likely to have serious mental health struggles compared to those who rarely or never do.

 Food poisoning from junk food (illustrative)