Snacks

The Avdija brand: Turbo expands into snacks

Deni Avdija launches "Turbo Mix" – a daily, vegan protein snack.

Deni Avdija launches Turbo Mix
The new products that joined the shelves ahead of summer.

Summer hits the shelves: The products set to shake up your summer

KIDIPHONE.

New snacks, drinks, ice cream, and kids phone hit Israeli shelves

Herbalife's protein snack

21 grams of protein and a dessert taste: A new snack for exercisers


Stop buying energy bars: Make them yourself and be surprised

Instead of buying energy bars, why not make them at home? Try it and you’ll surely be surprised by the flavor and the ease of preparation.

Pascale’s Sesame Bar.

Beer, snacks and smart design: An Israeli innovation targets stadium crowds

With a snack-filled lid for beer cups, Tadbik is exploring how Snack Tops can reshape the entire audience experience.

Snack Tops. "The connection between a cold beer and a salty snack is natural"

This is a snack you really have to get to know

Shalva, puffed wheat coated with a sweet glaze – offers less fat and salt than processed snacks, but still contains a considerable amount of sugar, and it is still a snack that deserves a chance.

Shalva

A familiar snack in a new and surprising flavor

A limited edition, so please stock up: The new friend of Cheetos.

Cheetos Crunch Cheese and Truffle Flavor, Elite

When food and reality show meet

Please pounce accordingly: The Big Brother surprise box.

Sweetbox Big Brother, Sweetweet

Gluten-free protein bar in vanilla crunch white chocolate flavor

The new protein bar contains no artificial sweeteners or gluten, with a high protein-to-calorie ratio and a crunchy, light texture.

Gluten-free protein bar in vanilla crunch white chocolate flavor

Kosher for Passover snacks

Crispiness, melt-in-the-mouth texture, Passover compliance: A bag that knows how to do Passover.

Kosher for Passover snacks, POOF

Functional training, and then a functional snack

Train, and then attack: A savory protein bar that delivers on its promises.

Protein Bars, Today

A more delicious Passover than ever: All the innovations for the holiday table

From culinary innovations to festive bottles – this is how the upcoming Passover meal will look.

New Products on the Shelf for Passover 2026.

How do you turn a pack of pasta into an addictive snack? The recipe every parent should know

Baked pasta seasoned with paprika, garlic, and cumin that gets a crispy texture like Bissli.  A simple recipe with few ingredients and an addictive result that suits both children and adults.

Grill Bissli.