Skincare

Brand news: The strong brand celebrating a decade and the hot trend gaining momentum

The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.

Michael Kors
Garnier

A moisturizing cream series that promises freshness even on the hottest days

Uriage sunscreen, price: NIS 119.90 for 50 ml.

Not just sunscreen: The brands taking skin protection one step further

Pop-up for early detection of skin cancer.

La Roche-Posay offers free skin cancer checks in Israeli malls this June


The Korean device that conquered Instagram – and Hailey Bieber’s face too

From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.

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A primer serum that promises makeup that lasts for 24 hours

The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.

Maybelline New York's Grippy Primer Serum

A regenerative serum with exosomes for a daily anti-aging routine

Dermalogica’s new product combines plant-derived exosomes, pumpkin enzymes and advanced active ingredients for daily skin renewal, with a promise of a smoother, more radiant appearance.

 Phyto Nature E2

New anti-aging series: Vitamin C, retinol and peptides in lightweight textures for daily use

The new Skin Renewing dermo-cosmetics series offers three products to renew skin appearance, treat fine lines and improve radiance, with ceramides, hyaluronic acid and no fragrance.

CeraVe

Brand news

The jungle as inspiration, what connects a tennis tournament to men’s fragrance, the trend that is stepping up a level, nuts and almonds in the service of beauty, and much more.

Black Market

Face cream for dry and sensitive skin with up to 96 hours of moisture

Kiehl's is expanding its Ultra Facial line with a new restorative cream for sensitive, dry and irritation-prone skin, offering rapid relief, a stronger skin barrier and long-lasting hydration.

ULTRA MELTDOWN RECOVERY CREAM

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab