Skincare

Not just sunscreen: The brands taking skin protection one step further

On International Sunscreen Day: From tinted SPF creams to kids’ sticks, brush-on powders, and a luxury spray costing NIS 1,000 - these protection products do much more than just block the sun.

Uriage sunscreen, price: NIS 119.90 for 50 ml.
Pop-up for early detection of skin cancer.

La Roche-Posay offers free skin cancer checks in Israeli malls this June

BOW M

We found the item that deserves to peek out from under your shirt

The heat, humidity, and sweat create perfect conditions for breakouts, even for those who usually enjoy balanced skin

Why does the face break out when it's hot? Here is how to stop it


Think you are protected from the sun? Think again

Despite the high awareness of the damage caused by the sun, many still use sunscreen only partially, which leads to continuous exposure and damage to the skin over time.

UVA and UVB rays penetrate the skin and cause damage to collagen and elastin fibers, which are responsible for a youthful and flexible appearance

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf

HOKA Mach 7 shoes, Nimrod children’s sandals, Matrix hair restoration series, Kleenex allergy tissues, ASOBU smart bottle, Dr. Miri Lalush skincare kit, and the Hungarian skincare brand Omorovicza.

Hoka Mach 7.

The spray that gives glowing skin within seconds

Keren Bartov launches a new hydration spray that combines active ingredients to improve the appearance of the skin and offers radiant refreshment and ease of use anytime and anywhere.

Keren Bartov with the Hydration Glow Spray

Why do men need their own sunscreen?

The beauty brand of The Rock is now launching a moisturizer with SPF30, in an attempt to bring sunscreen into men’s daily routine.

The Rock and his new moisturizer

7 items we loved this week

A baby blue lace bralette that opens the peeking bra season, instant glow patches by Chanel, and five more fashionable items we loved this week.

Omorovicza

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

The new serum that targets one of the most common skin concerns

Lierac Paris launches a new serum for targeted treatment of redness, sensitivity and irritation, promising immediate relief alongside long-term restoration of the natural protective barrier.

Lierac Paris

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week

The Korean device that conquered Instagram – and Hailey Bieber’s face too

From Seoul clinics to your bathroom marble: The device Hailey Bieber and Kylie Jenner keep recommending promises Korean glass skin – exclusively at Super-Pharm.

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A primer serum that promises makeup that lasts for 24 hours

The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.

Maybelline New York's Grippy Primer Serum