Public diplomacy
Boaz Bismuth, it’s time to redesign Israel’s overall public diplomacy structure - opinion
A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.
Who decides the greater good in wartime? Israel Is fighting that battle now - opinion
From a viral barista to the Oscars: Israel is winning the PR war but can't stop now - opinion
A time to act: When citizens must become strategic communicators - opinion
'Remember Oct. 7': Israel launches interactive billboard campaign in New York amid PM's UNGA speech
The Prime Minister's Office and Spokesperson's unit initiated a public diplomacy campaign in New York City with billboards, including QR codes, on billboards and trucks around the UN HQ and Times Sq.
No. 12: Isaac Herzog: President of the State of Israel
Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions.
André Lajst of StandWithUs Brazil on Israel advocacy and public diplomacy
Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Israel must win with moral clarity to win strategically - opinion
Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.
Israel’s declining image in the United States poses a strategic threat - opinion
To halt the decline in US support, Israel must treat public diplomacy as a national security priority.
