Public diplomacy
Explaining Israel's actions in Gaza is pointless - this is why - opinion
Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.
Israel must win with moral clarity to win strategically - opinion
Even under fire, ethical conduct is not a luxury. Without moral responsibility toward others, our call for recognition and self-determination loses its force.
Israel’s declining image in the United States poses a strategic threat - opinion
To halt the decline in US support, Israel must treat public diplomacy as a national security priority.
