Public diplomacy

Hotovely, who served as Israel’s ambassador to the United Kingdom between 2020 and 2025, was unanimously approved by the government.

A historic budget shift has been made, but without structural reform that includes domestic considerations and not just the international priorities, Israel’s narrative war will remain fragmented.

The struggle between institutions, politicians, media and public opinion is shaping Israel’s war effort as much as events on the battlefield.

A viral barista, a pro-Palestinian Oscar film defeated, and rising US polls: Israel's image is improving, but loose talk from Israeli ministers could undo it all.

Jews do not control the narrative. Like every other community, they participate in it.

The collapse of Israel’s public diplomacy is now a national security threat – but it can still be fixed.

In a world where narratives shape policy and policy shapes survival, adapting Israel’s communications doctrine to information warfare is not optional. It is the existential imperative of our time.

There is a sprawling, well-funded, bureaucratic international ecosystem that has spent years normalizing a singular narrative about the Jewish state. It’s called the United Nations.

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

In a moment defined by polarization and information overload, Israel’s most effective diplomatic asset may not be louder messaging, but intentional proximity.