Makeup

Makeup setting spray that dries within 3 seconds

Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.

L’Oréal Paris
URIAGE

Waterproof makeup remover with A dual–phase formula for sensitive eyes

IL MAKIAGE

Brand news: Evolution of a brand and AI in the service of beauty

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

Huda Kattan faces backlash after reposting pro-Iranian regime video


Brown mascara Is back: 80s revival with a twist

This holiday season, we’ve handpicked standout products: a perfect lipstick, affordable hair care, an outstanding concealer, a shared fragrance, and a unique mascara.


Luxury brands innovate: From skincare to home décor

Dive into the world of skincare, fragrance, hair care, and home design with these innovative brands, offering a touch of luxury and style.


Kylie Jenner debuts fragrance alongside new makeup products

Kylie Jenner expands her beauty empire with new product launches, highlighting her debut fragrance.


Shopping with a summer twist: Pinky blush, chic straw bag, and colorful swimsuit

Dive into summer with our top 7 picks for the season. Discover an Anine Bing straw bag, a new shade from Alo Yoga, a must-see swimsuit, and more, including a vacation-scented sunscreen.


Brand news: Ocean-inspired jewelry and Parisian boutique in Tel Aviv

A Parisian beauty experience, ocean-inspired jewelry, a tutu-inspired fragrance, perfect mascara, revolutionary eyeliner, and much more!


Great news for makeup (and TikTok) enthusiasts: Super-Pharm launches PiXi in Israel

Super-Pharm launches the makeup category of the London-based beauty brand PiXi in Israel for the first time, featuring a trendy blush series with a convenient creamy stick texture.


New summer products that promise to infuse your body and soul

Tune in on this refreshing journey.

 Clinique Pink Honey.

Affordable beauty in luxury territory: Beautycare chain arrives in the center

Beautycare, a leading and long-standing low-cost beauty and cosmetics chain in Israel, opens its 27th store in Ramat Gan's Bialik Mall, investing approximately NIS 1.5 million.


Maya Kay's oil or Anne Zivie's clay? Influencers' beauty products reviewed

We tested celebrity, social media personalities, and influencers' lines and came back with recommendations.


Perfect eyewear and confidence-boosting concealer

Magic concealer, scandalous perfumes, branded glasses, green tea for the face, radiance serum, lingerie tops, perfect pasta for Shavuot, blintzes everyone will love, and ice cream everyone will lick.