Makeup
Makeup setting spray that dries within 3 seconds
Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.
Waterproof makeup remover with A dual–phase formula for sensitive eyes
Brand news: Evolution of a brand and AI in the service of beauty
Huda Kattan faces backlash after reposting pro-Iranian regime video
New on the shelf: Solar-powered sandals and organic pasta
Solar-powered sandals, lip oils, a new skincare line, innovative sunblock, organic pasta, Vardinon and Naaman's new collection, reusable kitchenware brand, and spice mixes for meatballs.
Soft as a cloud, fresh as first rain: Introducing hyper real skincare collection
New scientifically-backed skincare products, endorsed by makeup artists, designed to achieve a flawless look with optimal preparation and nourishment of facial skin before makeup.
The only makeup that truly lasts in this heat
From sensitive-skin deodorants to resilient makeup, discover products that withstand the scorching heat while offering pampering delights.
New product launches amid challenging times: What to look forward to
In a period of constant bad news, a break with new and exciting product launches can uplift spirits. Here’s what’s coming soon to stores.
Almost like Chanel's blush: SACARA aims to disrupt the market
SACARA Launches Enhanced Makeup Collection with Focus on Quality. The new range, developed with professional makeup artists, features upgraded formulas, improved textures, and trendy shades.
New collection from Sacara: The perfect nude for everyone
Sacara introduces an upgraded makeup collection with improved quality. Prices have increased slightly but remain accessible. After testing every product, here are our top recommendations.
M.A.C's new serum-based foundation: The game-changer in skincare and makeup
This innovative foundation, combining M.A.C's makeup expertise with skincare benefits, promises firmer, smoother, and healthier skin.
Lancôme’s new makeup promises a natural finish
Lancôme launches a lightweight foundation with an innovative formula for an effortless look. The new formula combines skincare ingredients with long-lasting coverage.
Chanel mascara, Shiseido serum: 6 products that actually work
Despite the toll on our wallets, this time we are optimistic, positive, and only singing praises.
Perfect concealer discovered for NIS 50: New product reviews
We tried the latest releases from brands like Kylie, M.A.C., Estée Lauder, and more. Here are four standout products that earned our "winning product" rating.
