Lifestyle

The gold everyone is talking about: La Prairie launches essence based on pure gold

La Prairie presents the Pure Gold Revitalising Essence, a pure gold formula that combats hormonal skin changes, restoring radiance, vitality, and youthful glow.

La Prairie PURE GOLD REVITALISING ESSENCE.
Les Arcs.

Not just a ski resort: The winter where Les Arcs became a lifestyle

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

Drive Cafe.

We stopped at 5 buzzed-about coffee carts in Mateh Yehuda and found out why the lines never end


Health, relaxation, and indulgence: The spa in central Europe everyone wants to visit

Meet the town of Mariánské Lázně in western Czechia. You may not want to leave after visiting.

Hotel Gardens.

Brand news: A surprise from Monaco and a touch from Milan

Who came from the French Riviera, the bold perfume, street fashion, a powerful serum, beauty from Milan, from the fire to the table, who is making a comeback.

The street comes home.

The trends that will conquer us this fall: What all Israeli women will wear this year

Animal prints return in full force, polka dots get a retro makeover, and charms have become a must-have – all the fall 2025 trends already taking over social media and stores in Israel.

PARFOIS shoulder bag NIS 199

No longer 'the road down to the sea': The Tel Aviv street that became a hit

Bograshov Street in Tel Aviv has transformed from a quiet path to a lively hub, blending trendy bars and restaurants with galleries and old shops, living between old and new, city energy and calm.

Bograshov.

Analog games going digital - more convenient for after-work rest

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Exclusive: Celebrity hairstylist signs major deal

Adir Yaakov, who has styled the hair of Bar Refaeli, Koral Simanovitz, and Yael Poliakov, has become the head hairstylist for the hair brand Oliere Paris – and honestly, he deserves it.

Romi Frenkel for Oliere Paris.

The treatment every Hollywood star secretly gets has arrived in Israel

Keren Bartov, the celebrity beautician, brings the Hollywood laser to Israel – a treatment that gives skin a radiant, smooth look like celebrities’ in just a few minutes.

Keren Bartov X Hollywood Laser

The hot trend in design: Rugs rising from the floor to the wall

From a functional item to a dramatic piece, rugs are now hung on walls, becoming the room’s focal point and giving homes a unique, personal touch.

RUGS & CO Rugs.

Why is everyone obsessed with this new device? The secret that’s changing the world of hair styling

Dyson launches the new Airwrap i.d.™ in Israel – a smart hair styler and dryer that connects to an app, comes with new accessories, and promises personalized styling without heat damage.

Dyson Airwrap i.d.™ multi-styler

What do we really know about menopause?

Most women are unaware of the hormone issue. They are not told about the hormone shift as they get older.

Scale