Fashion

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Brand news.

Brand news: From the groundbreaking women to the perfume that dances

Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

The new Tel Aviv Fashion Museum set to be opened in 2027.

First ever Israeli fashion museum anticipated to open in Tel Aviv in early 2027


Columbia launches new brand store in Ra'anana for approximately NIS 1 million

The outdoor and leisure chain is expanding in the Renanim Mall with a dedicated store that will offer exclusive capsule collections alongside the technological summer collection.

Renanim Mall

From the mat to the street: Lululemon redefines what you wear to pilates

Lululemon launches a 2026 yoga and Pilates collection featuring Nulu™ fabric, soft silhouettes, and earthy tones designed for studio-to-street wear that blends comfort, movement, and style.

Lululemon.

From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war

Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.

SWAN | Designed by Inbar Noy.

We found the item that deserves to peek out from under your shirt

A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.

BOW M

This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else

From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.

Cartier Eyewear Collection.

Ivanka Trump spotlights Israeli designer Shani Shemer's resortwear at family Bahamas celebration

The deep-blue resortwear set marked a high-profile celebrity placement for the Tel Aviv-based swimwear and resortwear brand, according to material provided by the designer.

Ivanka Trump wearing a deep-blue resortwear set by Israeli designer Shani Shemer during Trump family wedding festivities in the Bahamas.

The Rabbit has arrived at Zara: Everything about the new Bad Bunny collection

The beloved Puerto Rican singer launches a 150-piece collection with the Spanish chain – and together they translate the sexy, vibrant energy of his homeland into sun-drenched fashion.

The vibrant energy of Puerto Rico is definitely there

DÉ ROCOCO makes a crazy move in the fashion market

The house brand of siblings Romi and Shon Spector officially enters the prestigious retail site favored by fashionistas, REVOLVE.

DÉ ROCOCO

The new curves: The sculpted strapless neckline conquering the bridal world

It is flattering and it looks as if it were taken from the history pages of haute couture – the curved strapless neckline is becoming this season's must-have for leading Israeli designers.

Noa Kirel's wedding dress

Dror Kontento is selling bridal gowns for only NIS 500

Good news for summer brides: The fashion designer Dror Kontento is returning with his highly discussed annual sale of bridal gowns from previous collections, starting from NIS 500 and up to NIS 5,000

Dror Kontento is selling bridal gowns for only NIS 500