Fashion
Stop blaming shoppers for fast fashion: Israel's government should fix the market - opinion
Not everyone needs a new dress for every event. Re-wearing clothes should be part of the solution. But when the wedding season brings one event after another, women want more than one option.
Ahead of the World Cup: The shirts you will want to wear even after the tournament is over
7 items we loved this week
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
Tamnoon opened a flagship branch in the Kiryon for NIS 6 million
CEO and owner Baruch Reiner: "Continuing to build the next generation of Tamnoon in Israel without compromising on prices."
After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot
Israeli swimwear brand Gottex opens a new store in Kiryat Ata, its only dedicated branch in northern Israel, offering the full summer collections.
KARL STUDIO is expanding: Launching a new flagship branch in Midtown
The family brand has opened a flagship branch of approximately 200 square meters in the Midtown complex: "Our customer does not necessarily like shopping, he likes results."
Columbia launches new brand store in Ra'anana for approximately NIS 1 million
The outdoor and leisure chain is expanding in the Renanim Mall with a dedicated store that will offer exclusive capsule collections alongside the technological summer collection.
From the mat to the street: Lululemon redefines what you wear to pilates
Lululemon launches a 2026 yoga and Pilates collection featuring Nulu™ fabric, soft silhouettes, and earthy tones designed for studio-to-street wear that blends comfort, movement, and style.
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
Inbar Noy, former paratroopers HR officer, launches SWAN fashion brand during wartime while balancing reserve duty and studies, turning a childhood dream into a women’s fashion label in 2025.
We found the item that deserves to peek out from under your shirt
A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.
This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else
From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.
Ivanka Trump spotlights Israeli designer Shani Shemer's resortwear at family Bahamas celebration
The deep-blue resortwear set marked a high-profile celebrity placement for the Tel Aviv-based swimwear and resortwear brand, according to material provided by the designer.
The Rabbit has arrived at Zara: Everything about the new Bad Bunny collection
The beloved Puerto Rican singer launches a 150-piece collection with the Spanish chain – and together they translate the sexy, vibrant energy of his homeland into sun-drenched fashion.
