Branding
Whining about the cost of living, continuing to wear Nike and Adidas
The Israeli consumer cries and pays, pays and cries, and simply refuses to give up on the big brands. Are we suckers or simply loyal?
Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
X Corp sues social media startup over bid to claim 'Twitter' brand
Bringing a globally popular brand to succeed in the local arena as well?
Brands that have made the leap and those that haven't yet: What are the chances that we will see Primark and Starbucks in Israel?
A combination of environmental quality and community support:
An idea that came to Ori Rise during a post-military trip has become over the years a thriving fashion company with brands that combine values of environmental quality and community support.
The story of the Story network
An idea that emerged during a post-military trip to Brazil has become over the years a thriving fashion chain with brands that combine values of sustainability and environmental quality.
Kendall Jenner is more independent and free than ever
Chinese and Indian medicinal plants in beauty, upgraded iconic makeup, minimalist fashion, hair trends, expanding network, nurturing razor, global affordable meal.
The end of wrinkles? The clothes dryer that guarantees ironed clothes
The Beko brand launches a clothes dryer with advanced IronFinish technology, with the promise that the clothes that come out of it will look like after ironing.
Kim Kardashian receives harsh criticism for selling expensive item
Kim Kardashian has a collection of Hermes bags. Now she is selling one of the brand's rare models and is asking for a very "modest" amount. Ready to find out how much?
The growth strategy of the Be Pharm chain: opens 3 new branches
As part of the strategy to expand its deployment all over the country, the Be Pharm chain opens three new branches that join the 96 active chain branches.
Savyon's Moses SHOP chain is expanding
Opens the 12th branch in the new shopping center in Savyon with an estimated investment of about NIS 1.2 million.
Office supply company 'Graffiti' launches new private product brand
Digital marketing links are being produced through an advertising agency that started work this month.
Mul-T-Lock launches new branding strategy
The new branding strategy includes a unified logo, new names, an updated color scheme and redesigned packaging.
