Branding
Whining about the cost of living, continuing to wear Nike and Adidas
The Israeli consumer cries and pays, pays and cries, and simply refuses to give up on the big brands. Are we suckers or simply loyal?
Taylor Swift requests Trademark Office block bedding company's 'Swift Home' logo
New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand
X Corp sues social media startup over bid to claim 'Twitter' brand
Fashionable pop-up, the empowering brand, the coffee revolution
Unisex fragrances, empowering brand, coffee revolution: Unisex fragrances, fashion pop-up, eyebrow shaping, baby care buzz, targeted serums, coffee & ice cream delights.
Accessible fashion: Dressing inspired by street style
Street style and sporty vibes drive the latest campaign for POZA, offering affordable fashion with a chic twist. Styled by Chaya Vider and captured by Dudy Dayan.
The new Goldstar, a facelift for the beer brand sold in Israel
Goldstar Beer: A new look for Israel's best-selling brand.
The return of Crocs: The first flagship store in Israel was opened
New Crocs flagship store in Israel at Dizengoff Center Tel Aviv faithful to global design, offers unique models, collaborations with top brands in 70 sqm space.
Diving Boards: A unique product branding every event differently
We live in a competitive world, production and branding companies are in a constant race for products that create the wow effect. Custom designed diving boards are next.
What about Lenny Kravitz & glasses? Get the joint collection with Ray-Ban
Ray-Ban eyewear brand meets musician Lenny Kravitz, and together they launch a unique collection with a fashionable twist in a rock and roll flavor.
Instagram enables Israeli brands to find perfect content creators
Instagram's Creator Marketplace arrives in Israel, now available for content creators and businesses. The goal: Helping brands discover relevant content creators for any collaboration.
Branded gifts - who can enjoy them?
Who benefits from branded gifts, how can you choose the best ones, and what more do you need to know on this subject? In this article, our experts summarize the reasons for purchasing branded gifs.
How much money will you save if you give up the familiar brands?
Discover the economic potential of switching to alternative brands and how much you can save with this special test on supermarket products. Save up to 139% by choosing alternatives.