Nir-Or, the restaurant group, is expanding its operations and joining as a partner in the fried chicken chain Lucky Chicken, a move marking an expansion into a new category for the group. The deal is estimated at over NIS 10 million.
The chain, currently operating in four locations – Tel Aviv, Beit She’an, Zichron Yaakov, and Kfar Yona – specializes in American-style fried chicken and is considered one of the fastest-growing chains in the sector in Israel.
Three New Branches Already on the Way
With the deal’s completion, Nir-Or plans to accelerate the brand’s expansion pace and is already promoting the opening of three new branches in Petah Tikva, Modi'in, and Kiryat Ono, with an estimated investment of around NIS 5 million.
Alongside the existing format, some of the new branches are expected to operate in a kosher format – a move that may broaden the chain’s target audience.
Entering a Growing Category
For Nir-Or, which currently operates brands like Chooka, Wok to Wok, Chinatown, and Sushi Bazel, this move expands its activity beyond Asian cuisine – into the fried chicken sector, which has gained high popularity in Israel in recent years.
The move aligns with a broader trend in Israel’s foodservice market, where fast-casual chains continue to grow and attract customers seeking accessible, branded food experiences.
Lucky Chicken was founded by Raz Rozales and Shalev Nachman, and is now expected to benefit from Nir-Or Group’s managerial and operational infrastructure, with the goal of expanding to additional locations across the country.
The deal was accompanied by Concept Real Estate, a company specializing in commercial real estate marketing and culinary concept development.