Strategy

How the online customer journey changed in 2026 (and what eCommerce brands need to do about it)

From search engines to AI assistants, the customer journey is changing rapidly – and brands must adapt their strategies to stay discoverable.

AI assistant guiding an online shopper through product choices, symbolizing the changing eCommerce customer journey in 2026.
"Start-ups are using localized digital strategies to build stronger connections with audiences around the world."

Why start-ups are turning to localized social strategies to reach global customers in 2026

A strong GTM strategy turns products into market successes.

Why most go-to-market strategies fail before launch

Attorney Michael Rabello, candidate for the State Comptroller seen at the Knesset, the Israeli parliament in Jerusalem, on June 1, 2026.

A complete lack of statesmanship: Rabello affair reveals Netanyahu's enduring blind spot - opinion


The conceptual salad that’s stopping Israel from winning - opinion

If we are to have a serious discussion about our future, we must stop hiding behind hollow slogans. It’s time to start an honest, collective conversation – even if we don’t all agree on the final con

IDF soldiers operating in Lebanon's Beaufort Ridge, shared by the military on May 31, 2026.

The architect of clarity: How Nataliya Stefanac & EPO Group safeguard million dollar decisions

"Investing in your own mental clarity is the highest-ROI investment a leader can make."

Doomsday weapon: Not nuclear arms but a war with no end - opinion

Long wars are a strategic failure for almost every nation. They drain economies, erode public confidence, and weaken leadership. For Israel, they are especially dangerous

IDF's F-35I "Adir" used during Operation Roaring Lion.

Gaza, Hamas, and the pre-Oct. 7 concept sources say Israel is still stuck in - analysis

Forces within Israel's defense establishment, for the first time since October 7, are questioning the basic foundations of current Israeli strategy versus Hamas.

Hamas terrorists gather during a public event in Khan Younis, Gaza, on February 1, 2025.

Israel’s next war cannot be led by yesterday’s leadership - opinion

No leader, no matter how experienced, can remain in power for this long without becoming deeply tied to the assumptions that defined their tenure.

Prime Minister Benjamin Netanyahu attends a 40-signatures debate at the Knesset, in Jerusalem, February 23, 2026

Growing Hezbollah drone threat shows Israel's innovation race is in its infancy - analysis

The terror organization intends to confront the IDF through the use of new drones. The question is whether countering them will become an accepted norm.

A DJI Mini 3 drone flies above the ground on February 8, 2026 in Radstock, England.

China should be a factor in Israel's policy strategy - opinion

The Jewish state needs to realize that Beijing often shapes the environment around a decision rather than the decision itself, which is how China has leverage over Tehran

IRANIAN PRESIDENT Masoud Pezeshkian and Chinese President Xi Jinping meet in Beijing, last year.

Why Trump’s sanctions strategy on Iran is different and working - opinion

Iran is no longer facing economic pain alone; it also faces the real possibility of infrastructure damage and long-term disruption.

US PRESIDENT Donald Trump salutes during the annual White House Correspondents’ Association dinner in Washington, last week.

When refusal becomes a strategy - opinion

The Islamic Republic isn’t serious when it says it won’t participate in the US talks in Pakistan. Rather, it is leveraging refusal as a strategy

IRANIAN PRESIDENT Masoud Pezeshkian meets with Pakistan army chief Field Marshal Asim Munir in Tehran last week.

Trump's Iran strategy: Not narcissism, but a blueprint against China - opinion

Why President Trump’s moves against Iran reflect a coherent global strategy, not political whim

US President Donald Trump points his finger during an event in Phoenix, Arizona, on April 17.