Sports

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.
No need for a marathon.

Two quick tweaks can supercharge the health payoff of your walks

Iranian players gesture from the bench during the AFC Women’s Asian Cup Group A match between South Korea and Iran at Robina Stadium on the Gold Coast, Australia, March 2, 2026.

Iranian women's soccer players 'were misled,' in Australia, Pezeshkian says in video address

"Popularity does not belong only to the biggest fields, the richest leagues, or the most familiar rules."

The sports that look unusual until the crowd arrives


Sorry, ladies: Israeli breakout fighter Ahavat Hashem Gordon is already taken, and engaged

A whole country seemed glued to the TV on Saturday night to watch a fight that, until recently, many people probably had not even heard about.

 Israeli fighter Ahavat HaShem Gordon after he defeated Turkish opponent Ali Kuyuncu at UTMA 17 after Kuyuncu declared a forfeit in the second round.

Jewish hockey star Jack Hughes’ overtime goal propels US to historic gold medal in Olympic hockey

The win broke a 46-year Olympic drought for Team USA, which had not taken gold since the famous “Miracle on Ice” team that upset the Soviet Union on its way to gold in 1980.

Jack Hughes #86 and Quinn Hughes #43 of Team United States celebrate winning the gold medals after the team's 2-1 overtime victory in the Men's Gold Medal match between Canada and the United States in Milan, Italy, on February 22, 2026.

Israel disqualifies own bobsleigh team from Winter Olympics for faking illness

The disqualification follows a series of tense moments for the Israeli delegation at the Milan-Cortina games.

Adam Edelman, Menachem Chen, Uri Zisman, and Omer Katz of Israel during four-man bobsleigh during the Milano Cortina 2026 Olympic Winter Games at Cortina Sliding Centre.

Gur Lavy seizes his chance, becomes Maccabi Tel Aviv’s latest success story

After last year’s MVP performance, Maccabi Tel Aviv pounced on the Bat Shlomo native and added the young Sabra to its cadre.

IN HIS first year with Maccabi Tel Aviv, 24-year-old Sabra Gur Lavy continues to turn patience into prime-time performances for the yellow-and-blue, especially in recent victories.

Crowd boost helps Israeli figure skater Mariia Seniuk advance to Olympic final

The four-time national champion was warmly received by the crowd at Milan’s Forum di Assago indoor arena. Seniuk qualified for the free skate in 22nd place.

MARIIA SENIUK of Israel reacts after competing in the women’s figure skating short program at the Milano Cortina 2026 Olympic Winter Games.

Playtime vs airtime: The efficiency metric every founder should understand - opinion

Seed funding gets you on the field. What happens next depends on whether you can turn fleeting moments into sustained drives.

Superbowl 2026

Swiss broadcaster pulls Winter Olympic bobsleigh commentary questioning Israeli athlete's presence

The commentary on Radio Television Suisse was aired throughout one of the runs of Israelis Adam Edelman and Chen Menachem in the two-man bobsleigh event on Monday.

 Israel's four-man bobsled team.

Israelis make their Milan 2026 Winter Olympics mark in slalom skiing, bobsleigh

The bobsleigh duo of AJ Edelman and Menachem Chen, as well as skier Barnabas Szollos, are competing in their respective events.

Israeli 2-man bobsleigh team.

Israeli judo great, Olympic medalist Sagi Muki retires at 33

Under longtime coach Oren Smadja, Muki rose to the top of the sport. He won world gold in Tokyo in 2019, two European titles, and an Olympic team bronze medal in Tokyo.

SAGI MUKI will be remembered as one of the best and most decorated in a long line of Israeli judokas.

Elijah Childs, Hapoel HaEmek ready for bright lights of the State Cup semis - interview

Israel’s State Cup reaches the final four as HaEmek makes a historic debut alongside Maccabi Tel Aviv, Hapoel Jerusalem, and Bnei Herzliya.

 ELIJAH CHILDS has been one of the key players as Hapoel HaEmek prepares for its first-ever State Cup semifinal appearance tonight vs Bnei Herzliya at Yad Eliyahu.