Skincare
Not just sunscreen: The brands taking skin protection one step further
On International Sunscreen Day: From tinted SPF creams to kids’ sticks, brush-on powders, and a luxury spray costing NIS 1,000 - these protection products do much more than just block the sun.
La Roche-Posay offers free skin cancer checks in Israeli malls this June
We found the item that deserves to peek out from under your shirt
Why does the face break out when it's hot? Here is how to stop it
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics
From the shower to the fragrance: The men’s product guide for winter 2026
Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.
Korean-inspired skincare capsules
Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.
Brand news: Thickness does matter and who got a hair transplant
Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.
A new solution for very dry skin: An advanced series also for babies
The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.
New on the shelf
A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.
Someone had to step up: Noam Kleinstein lands a beauty gig
Alongside releasing hit after hit, Noam Kleinstein has landed, for the first time in her career, a campaign for the Israeli skincare brand LAVIDO.
