Perfume

APRIL, a leading skincare and fragrance chain in Israel, secures exclusive rights to Escentric Molecules, a gender-free fragrance brand once popular in Israel but discontinued locally years ago.

The new season brings a wave of men’s fragrances that combine freshness, depth, and uncompromising charisma.

At 36, Rihanna replaces Charlize Theron as the new face of Dior’s iconic J'Adore fragrance. Can the pop star breathe new life into the established brand?

Discover the latest in luxury and niche fragrances for an unforgettable sensory experience that will linger long after the holiday season ends.

As the New Year approaches with a security twist, we’ve gathered the best fragrance sets to elevate the atmosphere in your safe room.

Ahead of Rosh Hashanah, we’ve gathered the best beauty and fragrance gift sets to elevate your holiday shopping, because if there’s one thing that remains steady in life, it’s holiday shopping.

Luxurious, head-turning, and long-lasting – we’ve curated the most unique and elegant scents that will set you apart at your next holiday gathering.

Looking for a holiday gift? The luxury brand launches a collection of candles and diffusers inspired by Paris, blending modern design with natural materials to offer a unique sensory home experience.

From mysterious night fragrances to curly hair innovations—an overview of the refreshing new products in the Israeli consumer market.

With Rosh Hashanah approaching, be aware of price differences in perfume departments that can exceed 50%. We sampled 15 products from three leading networks.