Parenting

‘Horrific signal’: Young job seekers are arriving with parents to job interviews

Some Gen Z job seekers are allowing their parents to negotiate their salary.

Gen Z.
Many children experience war events much more deeply than adults assume

Michal Dalyot: Why children are afraid to sleep during war – and the simple solution

A father holding a crying baby

The babies may not understand what is happening – but their brain absorbs everything

Children did not choose the divorce. Now, more than ever, this is an opportunity to create shared experiences that strengthen their sense of belonging

Divorced not happy? Use the war for a “ceasefire” for the sake of the children


A pediatrician warns: Baby food squeeze pouches hide real risks

Why ready-made fruit purée pouches are not a substitute for real food. Dr. Liat Etshtein, a pediatric medicine specialist, and Yael Ioselevich, a pediatric dietitian, explain.

A child eating a squeeze pouch

How did a second-grade test turn into a battle over children’s future

Hundreds of 7-year-olds will soon take the gifted test, but only a few will get in—leaving many disappointed. Why does this happen, and how can we cope?

Not all of us are young Sheldon, and that’s a good thing

Are you making your children afraid of the world?

In an effort to protect them from any pain and disappointment, we sometimes forget what truly makes children strong – the ability to cope.

What price our children pay for our tendency to overprotect them

Panicking about Roblox? The truth is much deeper and more troubling

The uproar surrounding Roblox exposes an uncomfortable truth about parenting in the digital age: It’s easier for us to blame the screens than to remain present in our children’s worlds.

Parents’ groups are in an uproar

100 stories that help parents understand what their child is really experiencing – free

An Israeli initiative launches a free platform that provides emotional support for children through 100+ interactive stories.

Yana Miril and Eli Cohen, Reflective Book

Your children are growing up with artificial intelligence. These are the 3 things they must know

An open letter to those who are about to grow up into a world of artificial intelligence – and also to their parents.

Many question marks

Parents, take note: How to smoothly transition your baby from liquids to solids

Everything you need to know about moving from liquid to solid foods, with practical tips, modern baby-led eating approaches, and tech tools to ease the first year.

Closest to mommy

The first year challenge: The complete guide to feeding in the baby’s first year

From the first milk to the family meal: Everything parents need to know about the development of healthy eating and the tools that will help along the way.

Research shows that feeding habits in the first year affect not only the baby’s immediate health but also their future development

The mothers who discovered the life-changing secret

Philips Avent is launching this month Vera – a double, wearable electric pump that promises mothers a pumping experience that is more natural, discreet, and convenient than ever.

Vera – a double, wearable electric pump

The white nights are over: Huggies sends a nurse home to tired parents

The diaper brand launches an innovative service in collaboration with the Wonder platform – a home visit by a certified nurse for parents of a first child up to one month old.

Huggies campaign