Make up
Makeup setting spray that dries within 3 seconds
Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.
Waterproof makeup remover with A dual–phase formula for sensitive eyes
The beloved makeup brand will be sold in physical stores near you
Sephora cuts ties with Huda Kattan, cites viral antisemitic video from TikTok
Boy makeup comes to Israel
Beauty routines are finally being normalized for men
L’Oréal Israel promotes sustainability revolution
The brand is innovative in providing an answer in the field of organic facial care, at accessible prices that are similar to European prices.
The dry season: Winter is finally here!
Winter is finally here, so this week we look at new salves for dry skin, new ways of measuring temperature, fantastic solutions for the outdoors and extra-fine bedding.
Giving the cosmetics industry a much-needed makeover
Reshaping the nature of the Israeli cosmetics industry
After the holidays
Doesn’t it feel good to be back to normal? Now is the time to put your feet up and embrace the (slightly) cooler weather.
A perfect winter
Don’t let the winter blues get you down - this week fight the signs of aging with a fantastic new face cream, take a sip from a new Israeli white whiskey or pour yourself an aromatic cup of coffee.
The beauty routine
Discover new ways to look your best and have fun this autumn – and start planning your next vacation.
The golden shades of fall
The fall has lots to offer.
Take time to relax
Lean back, pour yourself a nice glass of French cognac, enjoy a relaxing eye mask or a quick shiatsu massage, or simply sip a rich cup of coffee with a tasty cookie.
Fancy that
Try out new hair colors for Purim, help your kids have fun dressing up, taste a new whiskey and learn more about the origin of coffee, but don’t forget to treat yourself to some great chocolate.