Lego

Joint FIFA-LEGO childrens' event in Kiryat Ata brings 2026 World Cup experience to Israel

Upon entering, participants will receive a "Player Card" and complete a series of stations designed to simulate elements of a World Cup styled tournament.

Joint FIFA and LEGO event for the 2026 FIFA World Cup in Kiryat Ata.
The international LEGO brand launches a concept store in Beersheba

International LEGO experience lands in Beersheba

The new LEGO store at Ofer Grand Canyon, Beersheba

A new LEGO store opens at Ofer Grand Canyon Beersheba

A screenshot from an AI-generated Iranian video mocking US President Donald Trump, represented as a LEGO minifigure.

YouTube bans pro-Iran 'Explosive Media' AI animation channel


Lego Builds Future In Middle East Amid Youth Population Boom

The Danish toy giant opens headquarters in Dubai in hopes of boosting sales.

Danish Crown Prince Frederik looks at a model of the Forbidden City made of Lego bricks at the Danish Cultural Center at the 798 art district in Beijing, China, September 23, 2017.

Lego artist showcases behemoth Lego sculptures in Tel Aviv port

The Lego art displayed in Tel Aviv took over 10,000 hours to create

Kenney's 'Growing Ideas' sculpture is built out of almost 400,000 Lego bricks. July, 25 2018

Deri sends kids from south, border communities to Lego Park

Justice minister Ayelet Shaked visited the park on Monday to greet the children, posting a picture on Twitter with her Lego portrait.

A group of children from the Gaza border area show off their Lego creations, 2018

Kids and adults ‘build the future’ at Lego Park in Holon

This year’s theme was “building the city of the future.”

Mosaics of famous Israeli women made out of Lego, on display at the event

Lego – it’s not just for kids

“I don’t remember ever not playing with Lego, but in recent years, my collection has gathered momentum. I now own famous buildings from around the world, such as Big Ben, the Sydney Opera House..."

CHILDREN ENJOY the Lego Park, but grown-up kids (adults) are also welcome to build there