Glasses
Brand news: Glasses with diamonds and eat your heart out
The upgraded store, the elite brand that proves, be alert in the coming days, the hot Bulgarians, the white queen, starlight and history in a bottle.
Apple leak: Tim cook’s future smart glasses and what they will look like
Brand news: The influencers reveal the secret and the new scandal
Why are people afraid to switch to multifocal lenses – and what are they missing?
The athlete’s path: Oakley expands is eyewear collection
Leading sports and fashion brand Oakley launches the ENIGMA series—eyeglasses that become a fashion statement with the brand’s elite athletes Kylian Mbappé, Damian Lillard, and Diamond DeShields.
Digital vision revolution: Technologies reshaping the game
Lenses designed for screen work, sharper displays, eco-friendly materials, and glasses weighing only about 70 grams – what are the leading innovations in the field of optics?
Brand news: New trends in fashion and beauty
A scent of contrasts, a view of the world, nourishing lipsticks, a must-see fair, luxury brand watches, caring for curls, a cotton fragrance, a shaving experience, and more new products.
The new deals and items for the home
Winter deals on coffee machines, juicers, and Italian designer eyewear: Exclusive promotions and launch discounts.
A design eye: The eyewear store unlike any other
The Ir Yamim Mall at Poleg Interchange hosts leading brands and flagship stores. Among is the eyewear boutique of the You & Eye chain, designed with a unique and unconventional concept.
Going on a ski vacation? Sunglasses manufacturer with a new collection
SHALDAG EYEWEAR Group, the official distributor of Bolle sunglasses in Israel, presents its 2025 winter ski season sunglasses collection for both women and men.
Brand news: Personalized jewelry and women's glasses
Nostalgic beauty renewal, the story of perfumes, women's-only glasses, personalized jewelry engravings, products for dry skin, facial rejuvenation, dishes to scream for joy, and more.
Trending eyewear styles: What influencers will be wearing next
From the prestigious HENRY JULLIEN to the iconic MOSCOT, this season’s eyewear is turning frames into fashion statements.
Improving performance: How to deal with ADHD
ADHD affects concentration in children and adults. SPARKLES are glasses that improve attention through lens stimuli.
7 fashion finds we loved this week
From a floral set perfect for your yoga mat to a cashmere sweater for those crisp autumn evenings, iconic sneakers, and four more trendy items we adored.
