Consumerism

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion
Haroset and horseradish, Strauss

Food news: New products for the Seder

Passover at Meatman

Meat products for Passover

H&M

It’s not that we need these shoes, it’s that daylight saving time forced us


The Korean trend arrives in Israel: Single-use skincare capsules at Super-Pharm

Super-Pharm launches the SUPERGLOW+ series – single-use Korean skincare capsules with vitamin C and hyaluronic acid. Alongside them, ten additional new products are hitting the shelves.

SO.KO by Super-Pharm

Brand news: The Israeli suitcase that won an international award

Knitting and donating to senior citizens, smart suitcases, Hello Kitty celebrates 50, a storm in the hair world, a comforting meal, and much more.

SEESTARZ

Brand news: The product that’s blowing up online has arrived

A sweet and beautiful pop-up, the Frenchwoman who sparked a revolution, capsules from Korea, a protocol from Paris, hotel-style bedding, pizza with soul, coffee with an agenda, and fighting wrinkles.

Estée Lauder

From an eyebrow gel to the coffee everyone is drinking: The products driving us crazy this month

The pimple patches that took America by storm are finally here, IL MAKIAGE launches a serum that promises fuller brows, and Nespresso brings a collection that will make your winter. What else is new?

ANASTASIA BEVERLY HILLS

The Israeli development that aims to bring movement into sitting

A new ergonomic seat promises to encourage movement and blood flow even during prolonged sitting – but it does not replace standing up, walking, or physical activity.

TO GO seat

The interprovincial trade effect has come into place: Top things consumers can expect

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Before hitting the slope: The gear guide for a ski vacation without mistakes

From advanced goggles to insulated jackets, through durable watches and warm boots – everything you need to arrive prepared for your next ski vacation.

The gear guide for a ski vacation without mistakes

New: Granola, protein bars, and baking enhancers – gluten-free

Gluten-free granola, high-protein nut bars, and a range of baking enhancers – all gluten-free. New on supermarket shelves.

Gluten-free granola and high-protein nut bars

From Korean beauty to pear beer: Launches that bring a little excitement to life

A new Korean hair brand, Israeli pear beer, limited-edition whiskey, smart headphones, and affordable skincare products – a roundup of launches marking current trends.

UNOVE

The era of disposable things

Philanthropist Vitali Fishman on why true craftsmanship is becoming rare

philanthropist and businessman Vitali Fishman, “Fifty years ago, anyone who truly appreciated cigars relied on beautifully made, reliable tools.”