Adidas

Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee

Biton lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.

Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.
Body Shop

7 items we loved this week

FUTSAL IS a growing phenomenon throughout Israel, with its unique blend of sport and cuture.

Futsal’s ‘Shefel Cup’ returns to Jaffa Port

 Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis.

Adidas drone show sparks outrage over imagery of shoe 'stepping' on the Acropolis


'I can say antisemitic s*** and Adidas cannot drop me' - Kanye West

West has become embroiled in controversy after he made several posts on social media maligning Jews.

Rapper Kanye West makes a point as he holds his first rally in support of his presidential bid in North Charleston, South Carolina, US July 19, 2020.

This haredi Orthodox mom is the face of a new Adidas campaign

Deutsch sees running — and sports in general — as a way to connect to Judaism.

Beatie Deutsch

Reebok to close all Israel stores, focus on online sales

Five of the brand's retailers will be closed altogether, while the other two will be converted into Adidas outlets.

Reebok sneaker.

Adidas to launch new fabrics from recycled ocean plastic, polyester

In total, the German firm will produce 15-20 million pairs of shoes using ocean plastic in 2020.

Trail running shoes are seen during the ISPO trade fair for sports equipment and fashion in Munich