Adidas

Adidas apologizes for campaign featuring disabled IDF soldier following calls to boycott

The initiative, limited to local Israeli outlets rather than running globally, included posters and videos featuring disabled athletes who require only one shoe because of limb differences.

Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.
Shalev Biton, Israeli athlete and amputee who lost his left leg in May 2021 while serving in the IDF’s Nahal Brigade during Operation Guardian of the Walls.

Adidas faces boycott calls over 'single shoe' campaign with former Israel soldier and amputee

Body Shop

7 items we loved this week

FUTSAL IS a growing phenomenon throughout Israel, with its unique blend of sport and cuture.

Futsal’s ‘Shefel Cup’ returns to Jaffa Port


Back to school: The best recommended bags for the upcoming school year

As the school year approaches, we explored a variety of school and kindergarten bags with the help of parents and children – from carrying comfort and practicality to unique designs.

 Back to school with new backpacks

The secret to the perfect jeans is to take one size up

Adidas & Sporty & Rich collaboration, organic cotton underwear, natural pigment lipstick at a laughable price, and denim Bermuda shorts that are best one size up. Here are 7 items that made our week.

 Let's do some shopping

Mayers Shoes launches new marketplace - top brands at low Prices

Discover how Mayers Shoes is revolutionizing online shopping by uniting store stocks, reducing expenses, and offering top brands at affordable prices for both consumers and store owners.

 The Mayers shoe website is launching a new marketplace - all brands at extremely reasonable prices

Bella Hadid says she regrets Adidas sneaker campaign that evoked 1972 Munich Olympics massacre

The controversy marks yet another instance in recent years in which Adidas has faced criticism for antisemitism related to its design choices and celebrity affiliations.

A campaign for Adidas features supermodel Bella Hadid wearing a reissue of sneakers from the 1972 Munich Olympics.

Adidas apologizes to Bella Hadid over 1972 Munich massacre association in latest sneakers campaign

Amid backlash, Adidas apologizes for removing Bella Hadid from a campaign for sneakers linked to the 1972 Munich massacre.

 Bella Hadid poses on the red carpet during arrivals for the screening of the film "The Apprentice" in competition at the 77th Cannes Film Festival in Cannes, France, May 20, 2024.

Bella Hadid prepares to sue Adidas after 1972 Olympics sneaker debacle

The alleged legal filings emerged following the controversial Adidas campaign, which featured sneakers initially designed by the sports clothing brand for the 1972 Olympics in Munich.

 Bella Hadid poses on the red carpet at the 77th Cannes Film Festival in Cannes, France, May 23, 2024

Why did Adidas just apologize for its latest campaign?

Adidas features anti-Israel Bella Hadid in a campaign based on the ‘72 Olympics.

 Screenshot of the Adidas campaing promoting shoes based on the 1972 Olympics featuring Bella Hadid.

Noa Kirel dazzles with sporty chic look at Adidas Euro event

From a striking outfit made of repurposed sportswear to vintage watch necklaces, Noa Kirel's appearance was a fashion statement.


Israeli AI influencer Danny to model Adidas summer collection

Israeli AI influencer Danny to model Adidas summer collection in new Hamashbir Lazarchan campaign.


2-for-1: Towel suit perfect for your next vacation

Adidas sneakers in fall colors, a lime green bag, a comfortable bra-and-panty set, and a stunning towel suit for your upcoming vacation - this week's must-have recommendations.